The Hockney by Clae Footwear

To celebrate their 10th anniversary, the LA based contemporary footwear brand, Clae has put together this cool vid showcasing their latest version of their best known style, The Hockney model. With its timeless design, this shoe breathes new life into the traditional footwear market. Its stylish silhouette is a classic for the workplace and for the open road (as you’ll see from the video).

The clip stays true to the ethos of the brand by capturing the lifestyle and momentum of the modern consumer. So redefine the boundaries of casual footwear and buy Clae Footwear Online now at


Little Miss Fashion Icon: Emma Watson

Long ago (OK not that long ago, but on the fashion watch it’s been ages…) Emma Watson shed her Hermione Granger locks and Gryffindor cloak and transitioned into a trendsetting, globe-trotting style icon. Throughout the Harry Potter years, we’ve witnessed this transformation, from cute lil’ Hogwarts’ student to a Glastonbury-attending, rock star-dating fashionista, complete with wellies and a front row seat at Burberry. In a daydream we have such a life, but you could easily get the Emma Watson look in a snap. She’s so very conscious of up-to-the-moment trends, but Watson also sticks to classics and stylings that are sustainable and eco-friendly (thanks to her gig for People Tree). She is equal parts laid back and glamour, so when trying to follow her fashion choices, remember it’s all about balancing your carefree looks with the sultry. It also couldn’t hurt if you got a cute pixie cut…


Volcom Announces The 2012 Volcom Fiji Pro ASP World Tour Event

ASP International and Volcom (available at have teamed up to reunite the world’s finest surf talent to one of the most insanely perfect waves on the planet with the confirmation of the Volcom Fiji Pro to the 2012 ASP World Title season.

The homecoming will mark Volcom’s first ever ASP World Title event and a much-desired return to the world-class breaks of Cloudbreak and Restaurants for the ASP Top 34.

“We are all very excited about the opportunity to host our first ever ASP World Title event in Fiji,” Richard Woolcott, Volcom CEO, said. “Having the contest at Cloudbreak, or even Restaurants, is a perfect fit with Volcom’s long history with Tavarua. This is a major step in our surfing program and it’s great to be able to support the tour and its athletes with an event in world class surf.”

After a three-year hiatus from the ASP Dream Tour, the Volcom Fiji Pro will host the world’s top competitive surfers from 2012 through 2014, with the potential for further extension from the current three-year license agreement.

“Our partnership with Volcom has grown over the last several years from their support of our athletes to the sponsoring of the ASP 5-Star Pipe event and now as a licensee for an ASP World Title event,” Brodie Carr, ASP Intl CEO, said. “Fiji truly incorporates our mission statement of putting the world’s best surfers in the world’s best waves, and absolutely enhances our tour moving forward. I’m confident that all the guys will be rapt about this addition to the ASP World Tour.”

For more information go to or


Splendour Outfit Inspiration

If you were lucky enough to scout yourself a ticket to this year’s most anticipated Australian music festival, Splendour In The Grass, you’ll need an outfit that looks freaking chic while you navigate your way through the unruly crowds…and that’s where we come in.

Through careful style analysis we’ve put together three last-minute looks for you to rock out in – you’ll dance for hours listening to the killer tunes of your fav musicians, sweat it out under tents with thousands of others, and you’ll still come out looking insanely amazing.

So combat the elements without sacrificing your amazing style in one of these.


Our Stories: Macbeth Footwear Photo Exhibition

Our friends over at Macbeth Footwear are presenting “Our Stories”, a new rock and roll photo exhibition opening this weekend at the 1000 Pound Bend Gallery in Melbourne. Featuring works by Adam Elmakias (USA), Jon Weiner (USA) and Kane Hibberd (AUS), the exhibition focuses on such artists as The Bronx, Gyroscope, Dillinger Escape Plan, Escape The Fate, Gallows, Trash Talk, I Killed The Prom Queen, Magic Dirt, New Found Glory, NOFX, Paramore, Taking Back Sunday and Parkway Drive. It’s on now and ends 25 July so come down and check it out.

Click here for more details.

For the latest epic gear shop Macbeth Footwear at


Zimmermann Cruise 11

Australia’s iconic label Zimmermann (now available at has teamed up with photographer Roger Deckker for their latest collection, Cruise 11. Taking inspiration from our natural surroundings – sand, water, sky and rock – this campaign was shot on the beautiful white shores of Hyams Beach.

Moving away from the glamorous, refined shots we’re used to seeing from Zimmermann, the campaign depicts a look that is a bit grittier and more moody.

The collection offers a juxtaposition of nude tones alongside fun bright colours, and floral and muted prints. Our fav – the Dreamer Frill Bikini, with its delicate floral print, unique style and soft layered self fabric frill detail. It was love at first sight!

Be taken away by the dreams of perfection in Zimmermann Swimwear.


I’m Feelin’ It: The Little White Dress

Chances are, when you’re heading out for an evening with your lady friends the first sartorial thought that comes to mind is a sexy little black dress. But don’t you think it’s time we give that bad boy a rest and opt for a number that’s equally as sultry but also super sweet? Introducing…the little white frock. Delicate, simple, and versatile, this teensy number is your new head turner. In addition to giving off a pure girly humor, white dresses can go from day to night in a snap (swap a sandal for a heel, add statement jewelry, a swipe of red on your lip and voila!). And believe me, it’s been a long time coming, but these white frocks have definitely shed their good girl status. I’ve already spotted numerous little white dresses that exhibit some extra radical features in the details department, from crochet to plunging necklines to exposed zippers. Bottom line: This season, look for your favorite dresses in whites, ivories, and neutral colors with intricate fabric detail, short hemlines, and daring silhouettes.


Splendour In The Grass Music Lineup 2011: What We’re Looking Forward To!

Unless you’ve been hiding under a rock, you’ll have heard that Splendour In The Grass starts next week Friday and let’s just say that the lineup is pretty amazing! Splendour is the country’s most recognised festival and attracts a whole range of different types. And why wouldn’t it… nothing beats copious amounts of mud, music and the fresh open air.

So with a line-up to die for, it was super hard to narrow it down to our fav 3 bands performing. But we gave it our best shot!

The Hives

This dapper Swedish rock’n’roll band carved a niche in early 2000 and are now a staple on the indie dance floors around the world. Their music crashed onto our shores last year blowing minds and melting hearts with hits from their first album, very correctly titled; “Your New Favourite Band”. Needless to say, we love the addictive roar of their loud grungy tunes! I’ll tell you over and over, “Hate to Say I told You So” is our favourite bustling tune from this multi hit garage rock band – sure to pull up grass as thousands of feet shuffle, hop, and jump on the sweet meadow fields of the Woodford venue of Splendour in the Grass 2011.


When it hits 4pm on sunny splendour Friday afternoon, after sweating it out to the tunes of such bands like The Wild Beasts, Illy, and Jebadiah the 20,000 happy campers who are lucky enough to have scouted a ticket, pitched up a tent and made it into the vibrancy of the festival, will take a moment to sink into the mud and absorb the exquisite mellow sound of 4 piece Psychedelic band; Warpaint. Those who are lucky enough will be completely enticed with the gorgeous echoing voice of lead singer Emily Kokall and her band who accompany with a elegant mix of vocals, bass, guitar, drums and key.

The Kills

There is nothing more addictive than the sensual sounds of American singer, Alison Mosshard and definitive beats of British guitarist, drummer Jamie Hince. Together these two form the tantalising duo; the Kills. Filled with attitude and definition, it’s almost impossible to listen to these two mould music into melody without tapping your toes and flicking your hair to their hits such as “Tape Song”, that screams femme fatale to the ladies and punk rocker to the boys with loud short drumming and the killer tune this leading lady’s stand out voice!

Coming soon: Splendour outfit inspiration.


Polyvore Pickin’: We Love Girlie Floral Dresses

Cintia Dicker!

Sport this seasons adorable floral dress with a military jacket and black leggings for an edgy effortless put together look.

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Or pair with some tan flats and a vintage purse for a look that is youthful, girlie and chic! And don’t forget the floppy oversized hat. Totally versatile!

It takes a bit of irresponsibility...

Opt for something sophisticated and romantic. I’m talking your classic black boots and over-the-arm accessories.

So redefine your wardrobe this winter with the latest floral dresses online now at