Tigerlily for SurfStitch Boutique.


SurfStitch Boutique has well and truly launched with a fresh and of the moment range from Australian favourites and International must have labels to satisfy even the strongest fashion cravings. A favourite at SurfStitch HQ since the beginnings has been bohemian, classic and free spirited label, Tigerlily. Tigerlily encapsulates what it means to be wild at heart with a penchant for distinctive prints and aesthetically pleasing cuts. You can always spot a Tigerily girl out in the crowd because she has a special glow to her skin and sparkle in her eye.

Although Tigerlily has been a favourite label in the SurfStitch family for some time is has branched out into the SurfStitch Boutique collections because of it’s high quality and innovative pieces that continue to stand out on a level of their own. Plus I just couldn’t resist showing these amazing Tigerlily campaign images featuring some of my favourite pieces from their current collection of tanks, pretty swimwear, bohemian cardigans and loose pants. Featuring a mega babe and shot at my favourite time of day, sunset, this whole combination is a match made in fashion heaven.

Shop SurfStitch Boutique. Shop Tigerlily.




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SurfStitch Boutique Tigerlily Collection


Sunni Knit Tank- Black Sea, Sahak Leather Skirt- Tempranillo, Palacio Pant- Black & Ajrakh Tara Top- Bottle


Blogger Diary. Bienvenue à Paris!

There is a fairly inexpensive, incredibly fast and surprisingly comfortable train that runs from Bayonne, France to the capital; Gay Paris. Coincidentally, this train is only 15 minutes away from SurfStitch’s Europe’s headquarters – so last week we took a trip up north to explore this wonderful city!

You’ve all heard about the famous TGV right? ‘Le Train à Grande Vitesse’, simply translated to ‘High Speed Train’ and high speed it is at 320kmph. This is the French high speed train network. There are three distinct areas you go through on the train from Bayonne to Paris. Firstly, Le Landes, the biggest pine forest in Europe, followed by the Bordeaux, a world famous red wine region with spectacular views of lavish green vineyards that stretch to the horizon, and finally the area from Bordeaux to Paris with its sunflower fields, ancient agricultural architecture, and the odd cliff face with views to make you melt.

Arriving in Paris late on Friday night, blurry-eyed and tired we couldn’t wait to check out the beautiful architecture and scenery the following day. Staying close to the Arc De Triomphe, we were in walking distance to some of the most historical spots in Paris.

Day 1

First on our hit list was one of the best shopping spots France has to offer, the Champs Elysees. It’s safe to say the girls were super excited to hit this amazing fashion district. Next stop – the outer areas of Paris, to check out the markets, and get what was promised…the best falafel in all of France! Let’s just say, we were not disappointed. Next was the Louvre, too see the famous Mona Lisa! And as the day grew old, we retired for a quick siesta – and prepared for our picnic under the Eiffel Tower that evening.

Day 2

Friday was the day, up early and ready to get our tourist on. We ate croissants and drunk ‘Cafe’ – the caffeine amping us up even more for the great day that lay ahead. Montmartre, St Germain, The Jewish and Latin quarters all ticked off our list.
Before we knew it, our trip was over. Thank you Paris…for the great times.


San Sebastian Surf Film Festival.

We are one phase past daffodils and the French sun is beaming nicely on the quickly growing European SurfStitch team. Along with the beach, waves, wine and endless supply of dinner parties – summer marks the beginning of Europe’s famous festival season.

The first for us was the ‘San Sebastian Surf Film Festival’. Just a short 40 minute drive south from our European headquarters, a few lucky peeps from SurfStitch were lucky enough to attend the world premiere of ‘Intentio’, an amazing independent surf film directed by our good friend Loïc Wirth.

After the movie we chilled out, and lived the San Sebastian dream – tapas, sangria, the beach and good music. All in the amazing setting of one of Spain’s most beautiful beach city’s.

Check out the Images below and the trailer to Intentio here.

The famous surf cinematographer Jack McCoy!

The man himself, Loïc Wirth.

Spanish Life….


Intentio – Trailer from Loic Wirth on Vimeo.


The Fletchers.

AS+ takes an in-depth look at one of the most influential families in action sports, the Fletcher family from the world of surfing. Herbie Fletcher, his father, Walter, and his sons, Christian and Nathan have helped pioneer new surf techniques and styles for decades. Check out the Fletcher’s incredible story and their love for the art of surfing.


Julian Wilson Talks Surfboards.

Julian Wilson knows surfboards. He trusts local shapers to create the best boards for wherever he is (like, a Mayhem is best for Lowers.) His board collection is, uh… extensive, to say the least. Jules’ mumma makes his boards pop with colour, too! Find out more in this clip. And watch out for that air-reverse he threw down at Lowers recently, during the Nike event.


Kelly Slater Article in N.Y Times.

Born in Cocoa Beach Florida, Quiksilver’s Kelly Slater began by surfing the modest swells near his home. Yet it was out of these humble waters that surfing got one of its most revolutionary figures and greatest champion. The current reigning ASP World Surfing Champion, he has won 11 world titles, becoming the youngest and oldest person ever to win.

Below is a recent interview with the NY Times. Check it out!

What are some of the best places you’ve surfed?

I’ll start with my home. Florida has a shallow and long continental shelf. The swells start out in the Atlantic and drag pretty far before they get to the coast, losing a lot of their energy and speed. Because of that you usually end up with a slow, relatively small wave. The good thing is those work well for beginners. A wave isn’t like a skate ramp or mountain; everything’s moving around and you have to time how to move along with it. That’s easier with a slow wave.

Currumbin, Australia, is just south of Brisbane, near a city called Surfers Paradise. Within 10 minutes, on either side, you can find half a dozen world-class waves. The waves are point breaks, meaning the swell comes in at an angle, instead of directly toward the beach, and peels to the side. The waves here are clean-tapering and just perfect; not too slow, not too fast, not too big and scary, but never slow and boring. A few years back a guy came here and caught a wave that went for five minutes — that gives you an idea of their length. The beach is crowded, though.

Most of what Hawaii has to offer is no secret. Pipeline is probably the most famous wave in the world. Millions of years ago, lava poured out and just happened to form a perfect-shaped bottom. The result is really good waves. It’s not often you’ll get a huge one. On a big day they are somewhere between 15 and 25 feet. Most only last five seconds.

And a few more people wouldn’t think of: Israel, Egypt and Tunisia are all fairly active spots. Also, Morocco is very interesting, given the Muslim influence and the food. In Agadir there are 10 to 20 different surf schools, and hundreds of people there at a time.

What should you know when surfing a new location?

Know what the reefs are like and what the bottom is made of. You could paddle out over flat rock and find out it’s covered with urchins. If you are in South Africa, South Australia or Northern California, you can guarantee there’ll be a “great white factor.” You also have to look out for the locals. There’s inevitably a pecking order at every break. Let the established locals do their thing and let you in when they want to.

What resources can you recommend?

Surfline, Windguru, Magicseaweed, Stormsurf and Buoyweather. I go through all five of those to get reports on wind, swell and weather.

Any traps newcomers fall into?

A lot of times I’ll see guys who are nowhere near the level of the board they’re riding. They might love surfing and love how it looks, but you really have to work your way up. It takes eating a little humble pie at first, and stepping back to equipment that might be a bit slow, but do it. It makes things better for everyone in the water.


JOB 2.0 Wishing For Surf. Episode 10.

In this ep of JOB 2.0 Jamie hangs out and surfs with a cool kid from the Make A Wish Foundation whose dream is to hang out in Hawaii with Bruce Irons and Jamie and surf some amazing pipelines. We’ve all heard a story about how Jamie is kinda a prick right? Perhaps our favorite truck driver (bar 2John) has turned over a new leaf!


Andy Irons Vs Kelly Slater.

It was arguably the best pipeline final in the history of surfing, as Andy Irons (HAW) claimed a hard-earned victory over long-time rival Kelly Slater (USA), Cory Lopez (USA) and Rob Machado (USA). Why not take a trip down memory lane with this short video of the Rip Curl Pipeline Masters Final 2006!


Andy Irons Swell.

Old footage, sure – but we were surprised that half our office here at SurfStitch had not even seen this classic Volcom webisode. Set within a month of the legend Andy Irons death. This is the first real Pipeline swell since the death of Andy, and was dubbed ‘Andy’s Swell’ due to how quick it rose, the unpredicted perfection and timing around Andy’s paddle out on Kauai – check it out.