Style File. Emily From Content.

When Emily first started working at SurfStitch, I immediately knew that I adored her feminine and unique style. A lover of all things print, she adds a powerful punch to her wardrobe with an inspiring collection of nautical, floral and bohemian pieces. I’m utterly obsessed with her use of daring and bright patters for Autumn.

We can’t get enough of this dress! Get the look with the Fairground Singlet Dress.

Get the look here. Featuring the August Street Down Stream Kaftan Dress; Levi’s Demi Curve Ankle Skinny Jean; Rhythm Bazicky Cardigan Shirt; and Billabong Ryder Boot.

This dress is super flattering and full of classic styling. Get the look with the MinkPink Tres Bien Tunic Dress.

Get the look with the Mad Love Dem Bones Pant.

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Trend Report. Persian Paisley And Sahara Tribal Prints.

Autumn debuts with Persian paisley prints and an intense mix of colours both earthy and pigmented. The swirly rich design emphasises freedom and individuality and encompasses the overriding theme of Desert tribes. Knitted tube skirts and cardigans, tailored harem pants and vintage inspired dresses come in a mishmash of patters and prints, trimmed with cotton tassels and braided trimmings.

Featured: Tigerlily Moravia Dress and Moorish Cardigan.

Featured: Tigerlily Vaja Dress and Amalia Kaftan.

Featured: Tigerlily Florus Dress and Eva Knit Dress.

Inspired? Check out more Persian inspired pieces here

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MBFWA Day 5 Highlights. Bless’ed Are The Meek.

With day 5 of Australian Fashion Week having just wrapped up, Bless’ed are the Meek stole the show with their cobalt blue lasers, sci-fi runway and a huge display of futuristic bombshells.

To begin the show, a soft nude palette plagued the catwalk in everything from mini dresses and shell-embroidered tops to sequined shorts and lightweight pants. Next out was a parade of vibrant colours of violet and turquoise, prints and cut-out dresses that bled sex appeal.

Tailored tulle and sleek black leather followed, with crochet trims, detailed paneling and metallic beading helping to bring this gorgeous collection together.
Get up close and personal with these runway pics from the event.

Shop Blessed Are The Meek online on SurfStitch.com.

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The Latest On Our Instagram.

Take a peek at what we’ve been up to on our instagram… Love us and we’ll love your right back… so follow along here!

Working on our new lookbook with Joss.
Check out our latest selection of shoes for him and her!

Fun at Coachella.

Click here to check out more adventures from our trip to Coachella Music Festival.

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Fashion Week Australia. Zimmermann.

Renowned for their gorgeous and flattering bikinis, Zimmermann fearlessly continue to fuse fashion and swimwear at this years Fashion Week. Sophisticated and feminine, the iconic Australian label uses shape, colour and original designs to flatter every physique. Check out Day 2 of Fashion Week Australia below.


Video streaming by Ustream

Shop Zimmermann Online now on SurfStitch.com.

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Lexi’s Killer Festival Fashion Picks. Which Do You Prefer?

Lexi, Kia and I are all undecided on which outfit Lexi should wear to Coachella tomorrow – So what better then to ask all of you!

For your chance to win 1 of 2 $40 SurfStitch Gift Cards, leave a comment (link above) telling us which look you prefer – Rock Inspired or Girly Chic.

Winners will be announced tomorrow.

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Santa Monica Pier. Fashion Street Style.

Meet Blandina, an incredibly down to earth girl with the most beautiful French Accent. She is wearing an oversized denim shirt, flower print leggings, tan boots, neck scarf and round sunnies.

Name: Blandina
Fashion Inspiration: Whitney Port
Favourite Band: Beetles
Fave Mag: Interview
What do you never leave the house without: A Scarf
What’s your favourite trend: Boho

Get this look: Denim shirt, leggings, sunnies

Sarah has gone for a more understated look with a grey singlet with bead detailing, demin jeans, beaded bracelets and hooped tassel earrings.

Name: Sarah
Fashion Inspiration: Kate Moss
Favourite Band: The Shins
Fave Mag: Allure
What do you never leave the house without: My phone
What’s your favourite trend: Colour Blocking

Get this look: Jeans, sunnies, bracelets

Julie, a super sweet Irish tourist here with her parents on holiday. She is sporting a cute print playsuit, army boots and Ray Ban sunnies.

Name: Julie
Fashion Inspiration: Mary-Kate Olsen
Favourite Band: Bon Iver
What do you never leave the house without: Sunglasses
What’s your favourite trend: Prints

Get this look: Jumpsuit, boots, sunnies

Which is your favourite look?

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Tobacco & Leather x Somedays Lovin. Q&A With Blogger Abbey Watkins.


Somedays Lovin seem to have done it again with their Winter 12 Collection. Last year we saw Oracle Fox, and this year it’s the uber talented blogger/artist, Abbey Watkins from Tobacco and Leather. Her gorgeous illustrations are haunting, mesmerising and unique.

So take a peek below at this weeks Q&A with Abbey Watkins.

When did you realise you wanted to lead the life of a creative?

I had always been creative, but it was after I had left Art College and started to apply to universities when I really realised I wanted to work towards making a living from it.


From illustration to blogging to collaborating with designers, how would you describe your day/job/life?!

My days are so varied. It’s really difficult to find a harmonious balance between blogging, drawing, commissions and everyday life. Some days get swallowed up by just one of these things. I’d have to describe my everyday life as varied and spontaneous. Although it’s mainly just me sat at a table with a laptop and a sketchbook!

What inspired you to start blogging and how has blogging benefitted your career?

It was compulsory as part of my degree to have a blog so that’s where it started, but I had been following blogs for about 6 months before that. It’s unquestionable that blogging has benefitted my career. Nearly all my commissions have been through the publicity my blog has given me. It’s an amazing way to bring brands and artists together.

What kind of things influence your illustrations?

Almost anything. Mythology is something I always go back to, it’s such a rich source of visual imagery and really enjoyable to rework into your own creative visions. I also watch a lot of films from the 1960’s and 70’s, I love everything about those eras. Tattoos are steadily becoming a huge obsession of mine too, I can spend hours and hours looking through pictures and watching documentaries about them, they have such an interesting history of geographical symbolism.



What made you lend your illustrations to the Somedays Lovin’ collection and what inspired your pieces?

I was thrilled when I was approached by Somedays Lovin’ to collaborate. I was already aware of the brand and loved the vibe I got from browsing the website. The pieces where somewhat inspired by mythology, more towards that of a pagan/witchcraft theme. I like to think there’s an undercurrent of a universal awareness from imagery such as third eyes and moons; a vibe I picked up from a free spirited feel to Somedays Lovin.

The best thing about what you do?

There are quite a few pro’s in my line of work. I’d say one of the biggest pros is that my hobbies and interests are what I get paid for. There’s no mundane 9 to 5 battle, which I am ever thankful for. It’s also great to keep your own time, if there’s a gig I want to see on a Sunday night, I don’t have to worry about Monday morning.

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Celebrity Spotlight. Wildfox Sweater Girl.

Our Wildfox Sweater Girl is delicate and girly in pastels and pullovers. Taking the innocents of Norma Jean and mixing it with the sass of Marilyn she’ll send you into a whirl. She does however have a bad-to-the-bone dark side that we just can’t get enough of.

Comfort and class are all traits of our Sweater Girl. So it’s no wonder these cute as Wildfox Sweaters are being sported by celebrities such as LeAnn Rimes, Ashley Tisdale and girl of the moment Emma Watson.

Good vs Evil. What’s your sweater style?

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