Cameo on the Runway

Beautiful feminine forms, bold classic prints and new age lines – Cameo hit the runway at Mercedes Benz Fashion Week and they definitely left an impression! With influential fashion bloggers and models in a social media frenzy over the label’s performance, there is no stopping these guys and their killer designs.

Check out a few standout looks from their runway show and shop some recent Cameo styles on SurfStitch. Keep an eye out for new styles to come!

Cameo - Backstage - Mercedes-Benz Fashion Week Australia 2014

Cameo - Runway - Mercedes-Benz Fashion Week Australia 2014

Cameo - Runway - Mercedes-Benz Fashion Week Australia 2014

Cameo - Runway - Mercedes-Benz Fashion Week Australia 2014

Cameo - Runway - Mercedes-Benz Fashion Week Australia 2014

Cameo - Runway - Mercedes-Benz Fashion Week Australia 2014

Cameo - Runway - Mercedes-Benz Fashion Week Australia 2014

Cameo - Runway - Mercedes-Benz Fashion Week Australia 2014

Cameo - Runway - Mercedes-Benz Fashion Week Australia 2014

Cameo - Runway - Mercedes-Benz Fashion Week Australia 2014

Cameo - Runway - Mercedes-Benz Fashion Week Australia 2014


Cameo Run To Me Romper – Black | Cameo Slow Shadow Dress – Ivory Black | Cameo New Light Skirt – Ivory


Cameo With Fire Dress- Pink Posey | Cameo Ways To Go Dress – Black | Cameo All My Days Dress – Black


Cameo Stepping Stone Dress – Tropic Print | Cameo One Life Dress – Emerald | Cameo Lift Off Bomber Jacket – Pink Posey

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One of the original 80s counter culture brands, Stussy has been the standard uniform for the misfits – skaters, punks and hipsters – the Stussy Tribe.

Stussy are one of the best at translating urban streetwear in to wearable pieces. Their street culture influence and sports luxe styling has been perfectly blended in their Winter 2014 offering.

Check out some of our Buyer’s Stussy hero pieces from our Winter campaign shoot.


Stussy Snake No4 SS Hoody


 Stussy Snake No4 Crew Fleece | Stussy Worldwide 1980 Tee


Stussy Snow Wash Bucket Hat


Stussy Coco Embroidery Oversized Muscle

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Mens Trend: Autumn from The Academy Brand

It’s getting cooler so all of our wardrobes have started evolving – from tees to jackets and from shorts to long chinos, it’s time to get ready for chilly mornings and that icy wind.

Be ready with trendy parka jackets, the right pair of pants and classic collared shirts to keep you sophisticated in the colder weather.

Check out some of the latest Autumn/Winter styles from The Academy Brand to hit SurfStitch.






Just a few of our favourite styles + some featured above


 Academy Brand Trooper Jacket – Shiraz | Academy Brand Fenway Parka Jacket – Coffee | Academy Brand Remington Parka Jacket – Navy


Academy Brand Left Field Bomber Jacket – Black | Academy Brand Bronx Sleeveless Hoody – Grey Marle | Academy Brand Waffle Long Jon Track Pant – Washed Black

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Colour Crush: Mauve

We’re crushing on a new shade coming into the new season that we’re seeing all over the AW14 runways, in make up shades and in our New Arrivals section on site!

It’s mauve and it’s the perfect feminine shade to add to your outfit in the cooler weather – a pop of colour that’s demure but also right on trend.

Check out some of our mauve inspiration and give it a try in your new Autumn wardrobe!










Imagery from:,, Free People Blog

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Interview: Model Miranda Ashton

Karla: Thanks so much for taking the time to chat with us Miranda! To start with, tell us a bit about yourself – where are you from and how did you get into modelling?

Miranda: That’s okay! I’m 18, born and raised in Brisbane. Modelling is something I’ve always wanted to do but as a child I was heavily involved with sport; everything from tennis and netball to swimming and track, so I didn’t have a lot of time to do anything else. As soon as high school was over a friend suggested I look into it and give it a go, and I haven’t looked back. It’s been amazing so far and I can’t wait to see what’s in store for 2014!

K: What do you like to do when you’re not modelling?

M: My boyfriend is a bit of an adventurist so when we have some spare time we like to go exploring, looking for waterfalls and find secret fishing spots. Other than that I like to sew, sitting in my sewing room designing and creating pretty little bra-lettes is a very productive day for me!


K: What’s been your favourite modelling job or project so far?

M: A campaign for Abi and Joseph –  late last year. It was the perfect day for shooting at Noosa, amazing blue skies, crystal clear water, and the breeze was lovely. The whole day couldn’t have gone any smoother. And as a result the shots were awesome!  Days like that are what make this job so fun and rewarding – it doesn’t even feel like work!

K: Obviously you’re in amazing shape – what’s your health and fitness regime?

M: Thank you! I’m really into running, so I like to run about 10-15km three times a week, along with other workouts in-between (abs, boxing, yoga). Exercise is something I really love and if I miss a few workouts I start getting really stressed and cranky haha! I do it all from home too, I’m not a fan of gyms or working out in doors, I feel a little claustrophobic so it doesn’t work for me. Working out in the fresh air is the way to go!


K: What’s your guilty pleasure?

M: Mexican! I love Mexican food so much I would almost say I was addicted. Working in a Mexican restaurant definitely doesn’t help me either!

K: Favourite brand on SurfStitch?

M: Favourite at the moment would be Tigerlilly, some of their new styles are relaxed but with really fun patterns.


K: What makes you a great fit for the SurfStitch brand?

M: A love of the beach for a start! If I could move from Brisbane to anywhere along the coast, I would. I love an outfit that can be transformed from relaxed and comfortable to something that I could dress up for a nice dinner or a night out. SurfStitch stock a lot of new trendy pieces that work really well together and it makes styling an outfit so easy!

K: If you had 5 minutes to choose any location in the world and pack 5 items to take with you, where would you go and what would you pack?

M: I really love Australia, especially Byron Bay. But if I could go anywhere I think I’d pick Hawaii. Obviously bikinis! A big floppy hat and some oversized sunnies. Some Reef tanning oil and a cute kimono looking cover up.


K: Models you aspire to?

M: I love when a model radiates health; I think the girls that are fit and healthy have a great image and it set a really good example for younger girls that look to them as role models. Some favourites would be Candice Swanepoel, Magdelena Frackowiak and Cara Delevingne

5 quick ones…

  1. Heels or flats? This is hard! But probably flats
  2. Night in or night out? Night in
  3. Sweet or savoury? Sweet definitely!
  4. Beach or pool? Beach
  5. Summer or Winter? Summer


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Let’s have a party! Everybody’s favourite Sydney fashion label Maurie and Eve is now being stocked on SurfStitch.

Maurie and Eve were founded in 2004, the label is named after Kelly and Scott’s stylish grandparents Maurie and Eve.

Having developed a cult following Maurie and Eve are the go to Australian fashion label for a modern effortless look. Some famous devotees are fashion bloggers Margaret Zhang of Shine by Three and Elle Ferguson of They All Hate Us and Tully Smythe of Big Brother fame.

The Maurie and Eve girl has a confident and relaxed approach to style with a knack for combining feminine styles with a tougher edge.

Cleo NZ

Source: Cleo NZ

Love Rush

Source: Love Rush

Maurie & Eve Bitchin Midi Dress | Sol Sana Niki Heel | Crap The No Wave Sunnies


bitchin dress




Just Ace

Maurie & Eve Just Ace Jumper | Lee Mid Licks Jeans | Soles Electra Heel | Nixon Time Teller P Watch

 Coming soon…. Oh Boy JeansMargaret Zhang - Style dot comSource: – Margaret Zhang

Oh Boy Jean

Coming soon… Word Denim Jacket

Shop Til You Drop

Source: Shop Til You Drop

Tomgirl and Threads Jeaens

Source: Tomgirl and Threads

Word Denim Jacket


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Beachside Street Style

Karla and Taegen from the SurfStitch marketing team, along with our photographer, Chris headed out to James Street in Burleigh Heads on the sunny Gold Coast to catch a glimpse of what you guys were wearing while out and about!


Eden keeps it casual in a cropped top and denim skirt. Check out a similar skirt here and top here.


Kia and Hannah both rock aviator sunnies and black thongs on their day out. Check out our range of aviators and black thongs.


Inez looks perfectly feminine in floral shorts and white sandals. See similar shorts here and sandals here.


Tamieah rocks the trend of the season with a cropped top and printed shorts. Shop similar shorts here, top here and sandals here.


Sharna and Sami wear a printed playsuit and drop-hemmed dress – shop a similar playsuit here, dress here and denim vest here.


Emily dresses up her black denim shorts and Converse All Stars with a printed top and bag – shop similar top here and bag here.


Tiffany adds a playful touch to her Tigerlily skirt with a plain tee and Converse All Stars. Shop similar skirt here and sunnies here.


Danielle and Jade wear floral prints and lots of black – shop the featured Vans here and similar printed playsuit here.


Emma wears an oversized floral shirt over her bikini and a floppy sunhat shop a similar shirt here and hat here.


Jessica’s felt fedora and printed maxi stand out – shop a similar hat here and skirt here.


Alex stands out in bright shorts and a slogan tank. Shop similar shorts here and top here.


Gabi matches her pastel blue shorts to her strappy sandals. Shop similar shorts here and sandals here.


Rachel’s denim shorts paired with a white singlet and boho accessories are the perfect look for a sunny day. Shop similar shorts here, singlet here, sandals here and jewellery here.

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Maaji Swimwear

We are happy to introduce the new swimwear brand Maaji that is only a couple months old on our website, coming all the way from Columbia!

Maaji brings the evolution of a trend with both a strong retro emphasis and an eclectic romanticism to enchant women who want to feel pretty and comfortable with a laid back trendy style and a fresh attitude. Maaji targets a modern and creative woman who is prepared to have fun with her fashion in and out of the water.



210 Set

The mix of vibrant colors, eclectic combinations, stunning detailing, shapes, silhouettes and textures are what define the Maaji brand.Maaji1



Since 2002 Maaji Swimwear has been dedicated to designing and producing women´s and girls swimwear. This Colombian company offers to its clients products of excellent quality, design and high technology.

Today Maaji is present in more than 45 countries and continues to expand globally, charming women all over the world with its creativity.

224 Front




You can find this bikini top and bottom plus plenty of other beautiful designs from Maaji on our website Made in Colombia with Love.

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NEW BRAND: Acacia Swimwear

Undoubtedly one of the most exciting additions to the already covetable collection of swimwear on SurfStitch lately is Acacia Swimwear. Born of designer Naomi Newirth and  Lyndie Irons, and inspired by the love of travel and exotic beaches that become your home away from home, Acacia Swimwear boasts the Brazilian cut briefs and uniquely shaped tops that are trending this season. With crocheted detailing, intricate necklines and even island inspired dresses and skirts, we don’t expect it’ll be too long before we need a re-stock. Enjoy some shots from Acacia Swimwear and be the first to shop the featured pieces.



Acacia Swimwear Andy Crochet Tri Separate Top – Island Orchid | Acacia Swimwear Gili Crochet Separate Pant – Island Orchid


Acacia Swimwear Buenos Aires Crochet Bandeau Separate Top – Navajo | Acacia Swimwear Tanzania Crochet Separate Pant – Navajo


Acacia Swimwear Lumahai Bandeau Separate Top – Tapa | Acacia Swimwear Kauai Separate Pant – Tapa


Acacia Swimwear Morocco Panel Slit Maxi Skirt – Island Orchid


 Acacia Swimwear Panama Crochet Separate Top – Naked | Acacia Swimwear Pikake Crochet Separate Pant – Naked


Acacia Swimwear Positano Crochet Neck Maxi Dress – Island Orchid


Acacia Swimwear Samoa Separate Top – Fig | Acacia Swimwear Axel Separate Pant – Fig


Acacia Swimwear Santorini Bralette Separate Top – Navajo | Acacia Swimwear Tanzania Crochet Separate Pant – Navajo



Acacia Swimwear Tortolla Dress – Island Orchid


Acacia Swimwear Veneto Tri Separate Top – Arrow | Acacia Swimwear Hoopika Separate Pant – Arrow

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White is classic, fresh and clean and continues to be at the forefront of the fashion trends season after season. This season update your whites with denim shorts, overalls and the LWD (little white dress). White is perfect for day or night just translate from your simple basic pieces by adding delicate accessories and a high heel. You’ll be so fresh and so clean all season long!6a0120a8bb16f2970b016766b4aae5970bwhite-fashion-trendsaf7ff6433f3bcd911bc4a89ccea5d008Light Daywear

Stylestalker Stylestalker 8 Tee | Friend of Mine Susie Blue Overalls | Tigerlily Samode Panthead-to-toe-white-look3c3d57d10d2559f3a334265138567db1Bright Basics

Zulu & Zephyr Drifter Mesh Balconette | Minkpink Groupie White Shorts | Billabong Essential Tankerwhite trend 2012571f61cece35e0dfbb872b68230a6b5f3412White for night

Keepsake Another World Dress | Finders Keepers The Someday Jumpsuit | Tigerlily Charlotte Dress

white trendwhite-12Hanneli_Mustaparta-NYFW--Spring_Summer_2014-Rag_and_Bone-Jumpsuit-White-Prada-Street_Style-Collage_Vintage-7

Images: emme-magazine, foureyesfashion, thefashiontag, feelslikeannaorlova, pinterest

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