NEW BRAND: The Horse

The newest addition to the SurfStitch brand family is high quality leather goods label, The Horse. With clean, sophisticated design and a passion for all things leather, our new range of unisex watches to hit the site from The Horse are the perfect addition to your collection.

For the ladies: pair with dainty jewellery and everything from denim jeans and cotton shirts to girly dresses and feminine prints.

For the gents: pair with your short sleeved shirt and walkshorts or with a more refined outfit such as chinos, long sleeves and leather boots.

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Shop the range on SurfStitch

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The Horse Unisex Leather Watch – Brushed Rose Gold WalnutThe Horse Unisex Leather Watch – Matte Black TanThe Horse Unisex Leather Watch – Black Vegetable Tan

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The Horse Unisex Leather Watch – Gold White BlackThe Horse Unisex Leather Watch – BlackThe Horse Unisex Leather Watch – White Tan

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TALULAH AT FASHION WEEK

Talulah pieces are instantly recognisable by their feminine and floral feel and classic silhouettes.

Worn by some of my favourite Australian ladies Megan Gale, Rebecca Judd, Jennifer Hawkins and Carrie Bickmore.

Kelli Wharton’s timeless designs evoke sunny days at the races or late afternoon cocktail parties. Whatever the occasion you are sure to stand out wearing a Talulah maxi dress or classic cap sleeved after dark dress.

Check out Talulah’s Autumn showcase at the Melbourne Fashion Festival with all these prints now available on SurfStitch.

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Painterly Abstract Print

Talulah Bring Me To Life DressTalulah All My Heart Dress

Waves Print

Talulah Floral Charm PrintTalulah Dance With Me Dress

Blue Vision Print

Talulah Dream Of You Dress |  Talulah Light My World Skirt |  Talulah Twinkling Lights Dress

Floral Check Print

Tigerlily Correze Leather Biker Jacket | Talulah Tomorrow’s Dream Dress | Sol Sana Sonny Boy Boot | House of Harlow Serene Serpentine Collar Necklace

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STUSSY TRIBE

One of the original 80s counter culture brands, Stussy has been the standard uniform for the misfits – skaters, punks and hipsters – the Stussy Tribe.

Stussy are one of the best at translating urban streetwear in to wearable pieces. Their street culture influence and sports luxe styling has been perfectly blended in their Winter 2014 offering.

Check out some of our Buyer’s Stussy hero pieces from our Winter campaign shoot.

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Stussy Snake No4 SS Hoody

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 Stussy Snake No4 Crew Fleece | Stussy Worldwide 1980 Tee

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Stussy Snow Wash Bucket Hat

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Stussy Coco Embroidery Oversized Muscle

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Slater’s Split Confirmed

After all the confusion over the past few days regarding the biggest news in surfing, Kelly Slater has officially confirmed the split from Quiksilver and put the rumours to rest of any sick April Fool’s joke. I mean seriously, what a day to drop the news, right?  Slater gave confirmation after his Round 1 heat yesterday at the Drug Aware Margaret River Pro, where Pete Mel held an emotional interview with the world’s greatest ever surfer. It was the first time Kelly had the chance to open up and speak to audiences directly, instead of the heartfelt social media posts so many had read only a few days earlier. Although emotional, Kelly stayed calm and collected and went into further detail of the departure from Quiksilver, almost making everything to do with the ASP event behind him feel irrelevant as the world listened on.

It’s been a long time planning. Not necessarily to leave Quik, but just the way things worked out. That’s just business sometimes.” opened Slater. There have been all sorts of rumours spread around the internet the last few days, some focusing on the situation in a negative manner, suggesting ideas that “Kelly was fired!’ or ‘Quiksilver are broke!’

Not True.

These ideas may have spread due to Quiksilver gaining a new CEO around a year ago, who was determined to get the number back up and try change the direction of the brand. The CEO, Andy Mooney, told ASB Magazine a month ago that, “I think we need to be selective in the athletes that we develop marketing programs around… For me great brands are the cumulative effect of great products… so my focus has been on the product side of this business…then focusing more on aligning our athletes around product marketing, as opposed to lifestyle per se.”.

Slater continued on, ensuring fans that ‘It’s all good feelings and everybody’s been real supportive of me, and they understand it.” The 11 time World Champion seemed upset, yet excited about the changes in life and the new door that is opening for him. At 42, and dominating the surf scene for over the past 20 years, Kelly is ready to break out and follow other dreams and collaborations, which this new opportunity will provide.

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Kelly Slater’s touching and informative interview yesterday with Pete Mel – Photo by ASP

“There’s nothing bad involved with it. Just certain circumstances happened that wouldn’t allow for two things to be in the one area. I’m really excited and happy for this future opportunity”, he continued. As the rumours suggested, Kelly has started new business relationships with multinational company Kering, who are responsible for Gucci, Balenciaga and other high end brands. Kering also own sport brands Puma and Volcom, and this is thought to be the source of where these new negotiations and ideas came into play. Volcom was founded and is still run by ex Quiksilver employee Richard Woolcott, whom has kept a close relationship with Slater over all these years and is said to be one of the ‘key individuals’ Kelly thanked through his online post.

The gratitude and warm feelings Kelly felt for Quiksilver was strongly evident as he continued explaining the details of these new major decisions. They’ve really given me most of what I have in my life, in terms of opportunities and a lot of my friendships.’ He also made it clear that ‘things change, though feelings and your relationships with people don’t have to.”

The interview concluded with the official confirmation and why he had decided on April Fool’s Day to tell the world the important news. It turns out it was all a big coincidence, all to do with the end date of a contract and how the issue had to be addressed before he was seen with no sponsor stickers during the 2014 Drug Aware Margaret River Pro. said Slater. “My contract was signed April 1, five years ago, and that’s why it ran out on that day. I wasn’t trying to mess with anybody. It just was the way it was. And I was gonna surf this contest without logos, so that’s why we had to talk about it.”

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Slater before his Round 1 Heat yesterday, stickerless for the first time in almost 24 years – Photo by ASP

It’s been an emotional rollercoaster for everyone the last few days, though no one has felt the ride more than Kelly himself.  All we can do now is sit back and watch Slater’s newfound opportunity unfold; no doubt whatever he puts his mind to it will be extremely impressive. The prospects are limitless with what he wants to do, combining clean living, responsibility and style. We here at SurfStitch wish Kelly the very best for his future endeavours and are all excited to see what concepts he has in store. To see the interview yourself, watch direct from the ASP World Tour Website and click here.

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TRIPLE STRIPED STYLE

From the chests and shoes of bloggers, street style experts, celebrities and more, the infamous triple stripe of Adidas is rampant. Paired with feminine items or boyish sports luxe, Adidas is the perfect sporty addition to your street style. Try a logo tee with a PU skirt and some heels, or rock a pair of Adidas hi tops with your drop crotch pants and cami. Don’t forget to throw on a bomber jacket and accessorize with some killer jewellery!

Check out some of our inspo and shop our favourites from Adidas.

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Imagery from Bellevivir, Sincerely Jules & others unknown.

Some Adidas favourites on SurfStitch

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Adidas AC Trefoil Flat Cap – White Black | Adidas Trefoil Hoodie – Joy Orchid Black | Adidas Slim Shorts – Tribe Blue

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Adidas Trefoil Hoodie – Black | Adidas Logo Tee – Tribe Blue | Adidas Slim Shorts – Grey Heather

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Adidas Court Star Slim Shoe – Black Rose Metallic Gold | Adidas Basket Profi Shoe – Ink White Orchid | Adidas Honey Stripes Mid Shoe – Black White

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Drug Aware Margaret River Pro – Mens Round 1 Wrap Up

Yesterday saw the southern coastline of Western Australia light up for the first day of the 2014 ASP Drug Aware Margaret River Pro. The main break of Surfers Point produced clean, predominantly right hand 4-6 foot waves for both the top men and women to compete in. The sun was shining and the crowds were out in full force as we all watched on to see competitors go head to head in Round 1.

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Opening day of the 2014 Drug Aware Margaret River Pro – Photo by ASP

Men’s was first in the water, with Heat 1 seeing Brazilian Felipe Toledo, Nat Young and Spain’s Aritz Aranburo come head to head, ready to impress judges and all spectators. Toledo got ahead through great combinations and aggressive carves, defeating ASP Rookie of the Year Nat Young and Aranudo, advancing through to Round 3.

Heat 2 saw some great surfing go down and saw South African Jordy Smith, Raoni Monteiro and Sebastian Zietz out in the line-up. The heat was postponed and forced to restart after the first 10 minutes due to swell inconsistency, with competitors not putting a score on the board. Jordy eventually opened his campaign whole heartedly, producing the first big scores of the competition. With his rhythm found, he scored an 8.33 and continued to dominate the heat by following up with more powerful carves, much different surfing from his Round 2 knockout a few weeks ago at Snapper Rocks. “I’d like to better my result at Snapper (Rocks),” said Smith. “It’s a long year ahead and I’m sure that many of the tops guys will have bad results at some point. Hopefully my result at the Gold Coast was my bad one out of the way and I can look forward to a good year ahead.”

Local legend of the Margaret River region Taj Burrow managed to scrape through in the final minutes and steal the win over Brett Simpson and Fred Patacchia in Heat 3, though it was a very slow heat with not many big scores going down. Heat 4 saw an all Aussie line-up in the water, with Adam Melling, Joel Parkinson and Mitch Coleborn trying to make the most of the inconsistent conditions. Although having a knee injury, Melling was able to gain a 7.67 and advanced to Round 3, leaving his fellow countrymen behind.

Eyes were on Kelly Slater all morning as the unconfirmed rumours of the split with Quiksilver was on everyone’s mind. Slater emerged ready for his Round 1 Heat 5 encounter with no evident Quiksilver logos on his nose or wetsuit and met Australians Yadin Nicol and Bede Durbidge. Though eyes may have been on Kelly, it was trials winner Yadin Nicol who exploded on the scene, opening with big, powerful turns and taking advantage of both right and left handers. On his pink board of fury, Nicol took out the heat and pushed Slater and Durbidge to Round 2.

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Yadin Nicol on his way to victory in Heat 5 – Photo by ASP

Heat 6 saw 3 times World Champion Mick Fanning meet other Australians Nathan Hedge and Matt Wilkinson. All surfers bought a great mix of surfing to the table, though it was Fanning who treated the clean right handers like his own backyard and dominated the heat, progressing the Round 3.

Although only catching 3 waves, it was Julian Wilson who destroyed Heat 7 finishing on a final score of 16.00. Wilson met Frenchman Jeremy Flores and Dion Atkinson, coming out on top through displays of powerful cutbacks, carves and floaters.

Brazillian Miguel Pupo took out a very slow Heat 8 over fellow goofy footers C.J. Hobgood and Travis Logie, and it was Australian Josh Kerr who became victorious in Heat 9. Kerr was supposed to meet both Adrian Buchan and Alejio Muniz, though Muniz was absent due to an ankle injury, prompting a man on man heat. A former winner of the event, Kerr looked comfortable and bested his opponent, succeeding to Round 3. By Heat 10 the conditions had started to deteriorate, with the waves becoming choppy and onshore winds getting stronger out of the south west. Jadson Andre from Brazil conquered over Owen Wright and Adriano de Souza and in Heat 11 Kai Otton defeated Mitch Crews and Tahitian Michel Bourez.

Heat 12 was a very exciting on the other hand, with the young guns coming together for some explosive moves and some very entertaining surfing. Current ASP World Number 1 Gabriel Medina met Hawaiian John John Florence and America’s Kohole Andino and all three wowed audiences through their technical surfing abilities. It was John John who started first engaging with some big opening manoeuvres, though Medina did not back down and threw out a massive backhand 360 aerial, cementing it in everyone’s minds why he is currently at the top of the ladder. “I started doing airs because I saw John John (Florence) going for it. That’s how competition works, we are all pushing each other to raise the level. It feels good to be the Rankings leader, there is pressure but I’m feeling great.” said the current Men’s World Number 1.

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Gabriel Medina huge 360 aerial in Heat 12 – Photo by ASP

The waves have again produced today with the Women’s Round 2 being held this morning. Although a little smaller, there are still some great contestable waves which no doubt will have some stand out performances. A decision will be held later today regarding the contestability of the waves for Men’s Round 2 to begin.

Keep up to date with all the latest recaps, news and results on the Drug Aware Margaret River Pro here on the SurfStitch blog or watch it live at aspworldtour.com.

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DOMINATE WITH DENIM

Classic.

Timeless.

Versatile.

We are of course talking about denim. From jeans, shorts, vest and jackets - denim is the ultimate wardrobe staple.

The key trends we are highlighting this season are boyfriend jeans for the ladies and denim street styling for the gents.

Denim Collage Mens Collage

Look 1Res Denim Slacker Boyfriend Jean | A.Brand Skinny Boyfriend Jean | Levis 501 Jeans |  Rip Curl Relaxo Easy Slim JeanLook 2

Zanerobe Shearling Denim Bomber Jacker | O’Neill Bucket Man Hat | Stussy Brodie Chambray 5 Panel Hat | Vans Authentic Shoe | Thrills Canyon LS Shirt | Zanerobe Buckshot Pants

Everybody wears denim differently so we thought we would give you some outfit inspiration with the our SurfStitch Product Teams picks for the season.Lisa

Wrangler Boyfriend JeansEmily

Elwood Haven LS ShirtAnna

Dr Denim Solitaire JeansDanny

Levi’s The Trucker JacketDoo

Lee Mid Licks JeansHarris

Levi’s Sawtooth Western LS Shirt

Seon

 

Vanishing Elephant Overalls

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KELLY SLATER QUITS QUIKSILVER

Monday saw the announcement that is playing mind games with everyone in the surfing community. Kelly Slater, 11 time World Champion and some say the best surfer ever, has reportedly split from Quiksilver after 23 years of sponsorship. However, is it also such a convenience that the news dropped just before April 1st, also known as April Fool’s Day?

The King of Surfing and face of Quiksilver for over the past two decades is supposedly said to be starting his own apparel company and a new business venture with The Kering Group. Never heard of them you say? The Kering Group are responsible for many high end brands including Gucci and Balenciaga, however also play a role in surfing with Volcom being another of their focus brands. They concentrate on Luxury and Sport and Lifestyle products and state to be a ‘world leader in apparel and accessories.’

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Slater at the 2014 ASP World Surfing Awards – photo from ASP.

It’s interesting to consider what directions and ideas Kelly will be developing if this exciting news be true. He is known to be really into living healthy and would be a perfect ambassador for products both clean and environmentally friendly. In the statement below, Kelly describes his excitement of the news to follow and support his loves of ‘clean living, responsibility and style.’

Slater took to his social media accounts and alerted the world with the following statement.

‘There is little I can say that would give the credit due or cover the debt of gratitude I feel on a personal and professional level to Quiksilver. As a brand and on a human level, they have been a part of my life, career, and personal relationships for more than 23 years now, well over half my life. They’ve supported me through good times and bad, personal hardships and competitive triumphs, and never wavered in backing my choices and desires in all that time.

Under the tutelage of Bob McKnight, Bruce Raymond, Alan Green, Pierre Agnes and Danny Kwock (and many others), Quiksilver signed me to a 100% sponsorship deal in 1990, finishing up my amateur career and guiding me into my professional life and adulthood. Having their support group around the world allowed me to create a life I only dreamt of as a child…making a documentary (Kelly Slater In Black and White) about the start of my professional career, going on boat trips and small charter planes to remote locations I’d likely never see, taking long car rides and promo tours to places I’d otherwise never visit, doing film trips to tropical islands few people have ever seen, etc. There could have been no better partner for me to have than Quiksilver.

The memories I have of joining the team and becoming like brothers with my heroes and team riders Tom Carroll and Ross Clarke-Jones and making lifelong friendships with Stephen Bell and others has fulfilled my life exponentially. There aren’t enough pages or words to express my heartfelt thanks and appreciation for the experiences that have come from this relationship we’ve shared together. So it is with a heavy heart and a lifetime of positive memories that I move in a new chapter of my life.

As I contemplate the amazing opportunities I’ve had in life and the amount of good fortune I’ve encountered along the way, I’m excited to announce today that I’m embarking on a new journey. For years I’ve dreamt of developing a brand that combines my love of clean living, responsibility and style. The inspiration for this brand comes from the people and cultures I encounter in my constant global travels and this is my opportunity to build something the way I have always wanted to.

So I am excited to tell you that I’ve chosen The Kering Group as a partner. They share my values and have the ability to support me in all of my endeavors. I look forward to exploring all of the new opportunities this partnership will provide, but this hasn’t happened by chance, nor has it happened without an incredible amount of work by a few key individuals. As I embark on this new journey, I am sticking to my gut instincts and the belief that your dreams can become reality with the right intentions. I look forward to sharing more about it soon…’

So what are your thoughts? Has Kelly departed from the company he has been so close and faithful to for over 20 years? Quiksilver Founder and Executive Chairman also stated Kelly has been a part of the Quiksilver family for over 20 years. It’s been an incredible journey watching him grow from a young surfer with great potential, to the 11-time World Champion he is today. We wish Kelly all the best as he enters this next phase of his career.”

Slater’s publicist furthermore ensures this is no April Fool’s joke and it has us excited to determine the credibility of this story. To add to all this news, Slater was snapped for the first time yesterday in Margaret River with no token Quiksilver sticker on the nose of his board, something most of us have never seen. With the ASP’s Drug Aware Margaret River Pro starting today, Kelly is again riding a blank Al Merrick board and wearing a wetsuit with no evident logos, adding to the speculation and perhaps realisation that this news could be accurate and no joke.

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Kelly Slater yesterday in Margaret River, WA, flying high with no Quiksilver sponsor sticker – photo from Stab Mag.

Keep up to date with this here on the SurfStitch blog as we keep our eyes and ears pinned to find out more. Updates on the Drug Aware Margaret River Pro will be also available, as competition starts with 4-6 foot, clean, offshore conditions.

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ITEMS OF THE WEEK: Hot Headwear

This week we put a spotlight on the hot headwear that’s following us into the colder seasons! The felt fedora is the item of the week, and the item at the top of every fashion forward lady’s wishlist. With a range of colours to suit every look and shapes to suit every face, the fedora is the perfect addition whether you’re rocking jeans and a jumper, or a feminine dress.

Check out our hot hat inspo and shop a few of our favourites!

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Photos from The Fresh Exchange, Welcome to Bandelier and other.

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Fallenbrokenstreet The Cove Hat – Black | Fallenbrokenstreet Ratatat Hat – Chocolate | Brixton Messer Fedora Hat – Beige

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Rusty Spic and Span Hat – Black | Fallenbrokenstreet The Ratbag Hat – Orange | Roxy Kiki Floppy Fedora Hat – True Black

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Rhythm Pocket Hat – Burgundy | Brixton Piper Hat – Burnt Orange | Fallenbrokenstreet The Moment Hat – Dark Deep Purple

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Mens Trend: Autumn from The Academy Brand

It’s getting cooler so all of our wardrobes have started evolving – from tees to jackets and from shorts to long chinos, it’s time to get ready for chilly mornings and that icy wind.

Be ready with trendy parka jackets, the right pair of pants and classic collared shirts to keep you sophisticated in the colder weather.

Check out some of the latest Autumn/Winter styles from The Academy Brand to hit SurfStitch.

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Just a few of our favourite styles + some featured above

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 Academy Brand Trooper Jacket – Shiraz | Academy Brand Fenway Parka Jacket – Coffee | Academy Brand Remington Parka Jacket – Navy

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Academy Brand Left Field Bomber Jacket – Black | Academy Brand Bronx Sleeveless Hoody – Grey Marle | Academy Brand Waffle Long Jon Track Pant – Washed Black

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