Men’s Trend: Collared Shirts

From the age of about 4 years old the collared shirt has been a must have for every guy’s wardrobe. The button down is a staple piece: being the page boy at your auntie’s wedding to your year 10 formal you can see how versatile a collared shirt really is.

Wear casually with walkshorts or beach shorts or for a night out with some chino pants or your fave pair of jeans.

Get some style inspiration from some of the world’s best surfers!

Dane Gudauskas

Dane G

Dane Reynolds

Nike Lowers Pro, Trestles 2012

Jack Freestone

Jack Freestone

Gudauskas Brothers

Gudauskas Clan

Julian Wilson

HONOLULU, Oahu, Turtle Bay Resort. Thursday 6th 2012. Julian Wilson (AUS) with girlfriend Ashley. Since moving the show to Oahu?s North Shore three years ago, the 2012 SURFER Poll saw its largest turn out ever. From surfing?s best to local legends, the packed house witnessed another historic night, as Kelly Slater (USA) and Stephanie Gilmore (AUS) won this year?s Men?s and Women?s Polls. Gabriel Medina (BRA) won the Andy Irons Break Out Performer of the year award and finished #4 on the Surfer Poll while Dane Reynolds (USA) picked up two awards as well. Photo:

Koa Smith

Koa Smith


Kolohe Andino


Craig Anderson

Craig Anderson

Here are some of SurfStitch guy’s picks for this season.

Short Sleeved Shirts

Look One

Quiksilver Maui Wowie SS Shirt 2 Billabong Congo SS Shirt 3 Stussy Bones Rayon SS Shirt

Look Three

Wrangler Echo SS Shirt Volcom 2×4 Twill Jeans 3 Vans Authentic Leather Shoe 4 Sunday Somewhere Matahari Sunglasses

Long Sleeved Shirts

Look Two

1 Assembly Depart LS Shirt 2 Wrangler 27MW Traditional LS Shirt 3 RVCA Hot Shaka Laka LS Shirt

Look Four

1 Stussy Bandana Twill LS Shirt 2 Long Lost Guru Denim Short 3 Stussy Bandana 5 Panel Cap 4 Electric Backline Sunglasses

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SurfStitch Festival Lookbook.

“As we make our way into the season of music and memories, ignite that festival feeling with our new lookbook. Shop the latest trends and inspire your next festival look.”IMG_5931b




Outfit1Premonition Terrestrial Titan Top | Lee Mid Skinny Jean | Stussy Polka Dot 5 Panel Cap | Roxy the Foxtrot Sunglasses | Jelly Beans Sandal




Stussy Skulls Crew Fleece | Zanerobe Slapshot Tracksuit Pant | Herschel Classic Backpack | Nike Paul Rodriguez Shoe | Stussy Reign 5 Panel Cap






Thrills Military Bomber | Dr Denim Snap Jean | Komono Wizzard Printed | Dr Martens BootOutfit4

Minkpink Devas in the Vedas Dress | Shoe the Bear Poca Boot | House of Harlow Dreamer Sunglasses | Classics77 Dream Weaver Necklace | Roxy Avenue WatchOutfit3

2 Chillies Luca Maxi Dress | Classics77 Wigwam Madam Necklace | Epokhe Kozara Sunglasses | Volcom Give Away Sandal | From St Xavier Jina CuffIMG_5900


SurfStitch Festival Lookbook 2013The Festival Feeling

Splendour in the Grass kicks off this weekend and with that so does the summer vibes, rock chic attire and sweet sounds of your favourite bands. If you’ve left your outfit options until the last minute, then never fear, shop the lookbook just in time for Splendour! Taking inspiration from the overseas festival fashions the festival uniform consists of rock tees, ripped jeans, florals and easy accessories.

Take a look at our FESTIVAL LOOKBOOK to shop all looks or take a peek at our FESTIVAL page for a range of festival inspired pieces.

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The New Bohemians

Every day I get more and more excited as I see our New Arrivals racks stacking up with some gorgeous new boho inspired pieces.

The Bohemian trend is definitely one that I can see taking off this Spring. New Boho is all about making all the traditional boho pieces more accessible and easy to wear every day and every way. I know that I will trending this hard at the Splendour in the Grass Festival next week.

This is one trend that has the potential to go awfully wrong if over styled but if you can nail the New Boho look you will be a radiant gypsy goddess.

Things to love about Boho Chic:

  • Braided hair
  • Soft linens and knits
  • Bold colours
  • Flecks of gold here and there
  • Shoes not neccisarily neccessary
  • Hats over messy hair
  • Dipping with jewels like an Indian princess

Arm candy



one piece

Maxi Skirt

maxi skirt1

Patricia Nicolas Blog



Kerry Pieri

Isabel Lucas





Look 1

1 Roxy Robinson Crusoe Short 2 Billabong Sea You Soon Short 3 Element Java Short

Look 2

1 Free People Side Split Pullover Knit 2 Tigerlily Archways Pant 3 House of Harlow Queen of the Night Necklace  4 Kustom Tex Heel Boot

Look 3

1 Hurley Pivot Sports Bra in Black 2 Roxy Spring and Honey Skirt 3 Hurley Topanga Hat  House of Harlow Sancai Collar Necklace House of Harlow Sancai Ring 6 House of Harlow Sancai Bangle

Look 4

1 Element Chayla Top 2 Wrangler Skinny Boyfriend Jean  3 Brixton Dalila Hat 4 House of Harlow Desert Rain Ring 5 House of Harlow Horseshoe Nail Earrings 6 House of Harlow Metal Sunburst Station Necklace

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Steal Her Style.

We find style inspiration from various sources, whether you prefer to flick through your fav magazine, read through endless street style blogs or look to the streets around you. We are constantly soaking in images and pictures of stylistic choices and thinking about how we can replicate them with looks in our wardrobe. Whether you prefer a dress like Candice, denim short and jumper combo for spring or your dreaming of a blouse and hat in summer. I take a look at three of my favourite outfits this week and show you how to shop their look with SurfStitch product.

shop the look 3


Minkpink Devas In The Vedas Dress | Billabong Runaway Tote | Billabong Woodstock Belt | Raen Pogue Sunglasses | Soles Dr Doom Boot

shop look 1


Lee in Pieces Knit | Rusy Minty Short | Nixon The Divvy Watch | Urge Inspire Shoe | Waiting for the Sun Madame Sunglasses

shop the look 2


Living Doll Boho Blouse | Minkpink Slasher Flick Denim | Valley Genius Child Sunglasses | Rhythm The Packet Hat

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Trending: RVCA


RVCA is self-described as a “design driven lifestyle brand, free from passing trends.” What does that mean I hear you ask? Well it simply means that RVCA creates timeless threads that are cooler than a wet wetsuit on a Winter’s morning. RVCA has the image of being an artistic and creative brand that embodies art, music, fashion and a modern surf lifestyle. This image is epitomised  by team riders such as Ford Archbold and Alex Knost soul arching the brand onto the fashion and surf scene and helping shape the various classic looks that RVCA are known for.


So if you’re looking for a new outfit that you can wear anywhere and anytime, jump onto and check out the latest drop of RVCA gear and find out why we here at SurfStitch have so much love for this brand.


 Repo Man Quilted Shirt | Ponzu SS Shirt | Positive Negative shirt


Death Pantha Crew | Big RVCA Tee | Rose Polo 


All Time Chino | Jeanos Jean | Spanky Skinny Jean


Suede Head Jacket | Hot Shaka Laka ShirtUpper Cut Jacket  


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Street Style Obsession: Denim


“I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.” -  Yves Saint-Laurent

White, washed, black, skinny, boyfriend, denim and basics, denim and stripes, denim on denim. Really, what can’t you do with denim? It’s got to be the most versatile piece in your wardrobe, right alongside the humble white tee. There are denim shorts and skirts for summer, jeans and jackets for winter and shirts for everything in between. Denim is a 365 days a year item that can be worn with everything and anything that you already own.

We are currently obsessing over this street style favourite and regular; denim has become a girls best friend. The best thing about it is that you can wear your jeans to death as the worn in distressed look adds character and individuality to each pair. And if you’re wanting your favourite denim jeans to last you right into summer, why not take to a bit of DIY on the weekend and cut them into your favourite summer shorts. Below are my favourite denim looks whether you prefer the skirt, chambray shirt or want to try a bit of denim on denim you really can’t go wrong.



Ladakh Quilt Stitch Skirt- $48.74whowhatwear




Just Add Sugar Soldier On Shirt- $59.95lolavsharperdenim





Billabong Laneway Short- $69.99elle.tumblr


Denim on Denim on Denim


Wrangler Elderado Jacket | Minkpink Slasher Flick Short | Wrangler Skinny Boyfriend Jean

Images: pinterest, whowhatwear, lolavsharper, tuula, modelcocosmetics, imamsterdam & elle

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Women’s Trend: The Grunge Girl


The thrown together, I just got out of bed look that any girl can pull off is back with a bang at SurfStitch! Look back to the 90s when queens were in, Gwen ruled, Drew was too cool for school and Moss just had it all going on. The grunge girl is all about plaid, block colours, ripped denim and a fearless attitude of just not giving a damn!

90s grunge was all about the supermodels that defined their time, Linda Evangelista, Cindy Crawford, Naomi Campbell and Claudia Schiffer. The 2013 version of the trend has been influenced with a touch of femininity, it’s about defining the line between grunge and glam, tomboy and girly. Embrace being free spirited, carefree and cool with a model off duty look that is made up of relaxed knits, lots of denim, Dr martens, men’s t-shirts, maxis and flannelette. Take inspiration from the catwalks, street style and Cara Delevingne who manages to perfect the grunge trend of 2013. Shop all grunge looks at the Tough It Out trend page or shop my picks of the trend below.







Somedays Lovin Crossfire Tee | Stussy Ponderosa Skinny Pant | Minkpink Anarchy Skivvy Minkpink PU Pleated Skirthttpthefashiontag.wordpress.com2



Billabong Summer Stud Backpack | Coal The Stanley Beanie | Indy C Spike Cuff | Dr Martens Womens Hackney 7 Eye Boot


Images: pinterest,, theyallhateus, thefashiontag & anoukvintage

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Effortless Ensembles.


There are lots of new arrivals streaming through the SurfStitch office doors as racks of clothing line the hallways and tubs of accessories clutter the floors. A range of new brands have landed on site including Isla Collective, Three of Something and Blue Juice. It’s all excitement here as we are anticipating the end of the winter woolies as the fresh summer product slowly begins to trickle through.

These Isla Collective pants and stripe top are a match made in fashion heaven. They compliment each other perfectly and while the weather is still on the chilly side mix up the patterns with a spot jumper or simply add a denim jacket and converse to complete this effortless ensemble.


islaIsla Collective Pant | Isla Collective Scoop Tank | Converse Dainty Shoe | Wewood Watch Wrangler Elderado Jacket | Element Jumper COMING SOON!

Clash prints this winter but stick to a coloured top and monotone bottom for a look not too OTT. For the not so daring pair this Rusty top with cuffed jeans and oxford flats with these House of Harlow sunglasses that can mix a subtle hint of pattern into your look.

IMG_5444 IMG_5443Tigerlily Mali Tribal Pant | House of Harlow Chelsea Sunglasses | Sol Sana Scotty Oxford | Dr Denim Snap Jean | Rusty top- COMING SOON | Sass Jacket- COMING SOON

IMG_5446Happy Weekend!

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Staff Winter Picks

You can almost guarantee on SurfStitch payday that half the SS team are placing orders for all our New Arrival items!

Being Winter we are seeing plenty of new jeans and pants for the men and harem pants and basics for the ladies and what would winter be without heaps of new wetties!

And even though we are heading in to colder months we are noticing a lot of bikini new arrivals, floral dresses – maxi and mini and plenty of activewear.

Today I thought I’d share with you some of our SurfStitch Winter staff picks from our New Arrivals section.

Lisa from Buying

The Jorge Downtown Skater Skirt


Pair with the Isla Collective Scoop Tank in Navy Blue Stripe and the Converse Chuck Taylor All Star Dainty Mid Shoe.

Flirty with an edge. Skater Skirts are great for every occasion and I can’t get enough of anything leather at the mo.

Ness from SurfStitch eBay

The Long Lost Spades Top


Team with the Wranlger Skinny Boyfriend Jeans and the Billini Viena Flats in Black.

Monochrome simplicity at its best. Can team with just about anything and look good.

Danny from Buying

The Wrangler Rose Bowl Denim Jacket



Finish off your look with the RVCA Spanky Skinny Jeans in Faded Black and the Vans Sk8 Hi Reissue Leather Shoe in Chilli Pepper Black.

This will get me through winter and the cut of an original Wrangler denim jacket is a timeless addition to the wardrobe!

Hannah from Customer Service

The Tigerlily Pasha Dress



Add the Premonition Black Nebula Jacket and the Tigerlily Jazarian boots for a trendy evening look.

Chuck on a cute leather jacket and some hot ankle boots and you’re ready to rock!

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Men’s Trend: Levis

We here at SurfStitch believe that a good quality set of denim is a winter staple that can’t be ignored. It should keep you warm when you go to check those early morning lines roll in at the local, and still look good enough to attract as much wanted attention from the females as needed when you head out on the town.  So if you have a similar mindset to us, and want some denim that ticks all the boxes, check out our range of Levis denim.

Levis has been an iconic denim brand since 1851, when it was created. From the quintessential favourites like the 501 through to vintage denim vests, this brand will provide no frills jeans that are not only on trend but also some of the comfiest and most durable denim you could own. levi bloglevi blog2levi blog 4

The SurfStitch teams pick of the Levis range is this new Denim Trucker Vest that Levis have dropped at our doorstep, it can add an individual look to any outfit and looks unreal over a plain tee. Mix it up over a pair of darker chinos or even rock double denim and chuck it over some black jeans for a get-up that will keep you getting that wanted attention from wandering eyes all night.


Lev’s Denim Trucker Vest- Black Stone $99.95

Wear with:


Billabong Premium Tee | Long Lost Basic Crew Tee | As Colour Staple Tee

PantsLevi’s 510 Skinny Cord Pant | Levi’s 603 Slim Stretch Jean | Thrills Military Chino Pantlevi blog3Images: the inspiration room,, Levis 2013 look book

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