Element Eden Hi Summer 2012

A post from Element Eden themselves, introducing their Summer 2012 Lookbook!

With great pleasure we introduce Claire Rayner, the fresh new face for Element this  Hi Summer season. She is a musician in an electronic duo – DEJA, a wildlife carer and all around inspiration, and with her doll like face and fairy floss hair, she is the perfect fit for this collection!

This season is all about pastels, prints & playfulness. We bring you two main collections that bring to life the joy and feminine looks from the 1950′s when being a girl was all about looking and acting like one.

Lakeside Picnic & Doll Baby are full of amazing textural fabrications, unique fabric prints and the little detailing accents that we are known for. Keep an eye out for little daisy trims, handcrafted crochets and detailed embroideries.

So tie on your apron, turn up the volume on your record player and start baking some cupcakes! Then it’s time to pack a picnic and head off to the lake or take a weekend mini break in a vintage caravan. Most of all, have fun! Enjoy  & be inspired….

Love the Element Eden family xoxo

Have a look at our favourite dress, top, knit and jeans by Element.

1. Element Gardenia Dress – Cream. 2. Element Love Heart Tank – Midnight. 3. Element Pathway Knit – Natural. 4. Element Polka Time Jean – Tangello.

Shop Element on SurfStitch.

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Element Eden Revealed.

Element Eden has recently revealed a tidy looking Summer 2012 lookbook. Perfectly reflective of everything Element Eden, this beautifully photographed lookbook will you have you packing your bags and sneaking off for a romantic getaway in the country. Enjoy pastel colours, beautifully crafted knits, nicely cut tees and cute-as dresses….

“This Summer, Element Eden brings you two collections, both which have been creatively inspired by our muses and advocates, Courtney Brims and Sarah Larnach! These collections allow you to share our advocates experiences and inspirations through what you wear!

Ever so Inspiring, our muse and advocate, Courtney Brims has influenced Element Eden to create soft dresses, delicate cami tops and dainty girlie pieces. We explored Courtney’s favourite creative outlets, her wardrobe, her studio and her imagination to put together a collection that takes the direction of a daydreamer with a vintage style who keeps a sketch book in her hand and documents the world around her.

On the other hand…. gritty, cheeky and intriguingly talented visual artist and DJ Sarah Larnach has influenced Element Eden to create pieces for Summer which take a slightly playful tomboy direction, with looks influenced by old fashioned female explorers. Sarah’s intrepid lifestyle and love for summer time camping and hiking adventures have shaped a collection of a soulful traveller with music in her heart.”

Enjoy the neat little clip below.

Element Eden Summer 2012 from Honey House Productions on Vimeo.

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