Behind-The-Scenes: The Sun Set.

Follow us through the days of Summer.

This is the concept behind our latest Spring/ Summer 2012 Campaign “The Sun Set.” Shot in Sydney with the creative direction of the ever talented Moffitt. Moffitt, the project follows a bunch of sun, surf and sea loving youths as they tackle each day with reckless abandon and live life to it’s full capacity from sunrise to sun set. Take a look behind the scenes and don’t forget to check out the full campaign on SurfStitch!

“Spend Summer with the people who matter.

The people who make you laugh, the people who inspire you, the people you follow and the people who follow you.

Spend Summer with The Sun Set.”

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Road Trippin’ with MinkPink.

To be fun, free and on the road with your number one chum. The whimsical wishing of such adventures are made reality, even from our office desk’s, within MinkPink’s latest Global Campaign for 2012.

Set in our very own backyard, the road from The Gold to The Sunshine Coast is filled with cheeky exploration and a whole lot of great outfits as the two heroines are shot against a backdrop as colourful as the collection itself.

The current trend of wild prints doesn’t appear to be going anywhere and the dark clouds of winter will be replaced with pops of colour so bright it’s lucky the line offers an awesome range of shades! Other offers from the collection are an amazing selection of mini dresses, cropped tee’s and singlets, relaxed pants and adorable shorts. Can’t wait for the first drop! Check out the whole range here.

 

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