NEW BRAND: L`AMERICA

L`America the youthful and and effortlessly cool label has just hit SurfStitch.

Kim Ellery of Ellery is the creative director of the fledgling label. This is what she had to say about her partnership.

L’America is a label with a fresh youthful energy. I am thrilled to be asked to oversee the creative direction of the brand and it is so exciting to be working on a project separate to Ellery.”

Born from an adventurous spirit, unshakable youthfulness and a desire to be chicly dress for all occasion – not only the evening. The L`America girl is feminine with a tomboyish charm. Always an avid fashion follower, but not consumed by trends.

She is free spirited, adventurous and a sensation seeker.

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L`AMERICA DREAM TEAM TEE DRESS

Look 1

L`AMERICA BEACH & ME DRESS 

L`AMERICA BEACH CLUB DRESS 

L`AMERICA SWEDISH PEASANT TOP

Look 2

L`AMERICA CHAMPIONS TEE

L`AMERICA PLAY WITH ME JUMPSUIT

L`AMERICA DREAM TEAM CROP TOP 

 

 

 

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Billabong x 4th and Bleeker

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Blogger, model and all round super babe Alexandra Spencer has landed in the SurfStitch building! Teaming up with Billabong this summer, Spencer has designed a capsule collection for the brand that revolves around her exotic travelling lifestyle. Splitting her time between New York and Sydney, the range is laid back yet city chic. Consisting of leopard print, slogan tanks, backless dresses, laced denim shorts and perfectly cut basics this is a collection that oozes effortless, cool and sexy.

Shop the Billabong x 4th and Bleeker range on SurfStitch HERE.H13_4thandBleeker_Lookbook_FINAL lowres 2

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Shop my favourite 4th and Bleeker picks below:

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Le Regine Bra | Catching Up Singlet | Lite Hearted Embroidered Short | Loved One Jacket4th & Bleeker Digital4

Enjoy!

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Boutique Brand Spotlight: Shakuhachi

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The moment I saw these Shakuhachi Spring/Summer shots I immediately fell in love. The combination of bright blue, Bambi and beach has got me lusting over all things summer and bright on this miserable grey day.

Self made designer Jessie White, launched the women’s wear label in 2000 starting off with just four neon t-shirts in her hands and determination in her eyes. Years on and the signature Shakuhachi aesthetic has taken a more grown up approach with beautiful tailoring, detailed patterns and intricate cuts. Jessie’s designs are inspired by a strong love of fashion and art, which is evident in the feminine silhouettes.

Shakhuachi Spring/Summer combines crop tops with high waisted skirts, leopard prints, block colours and interesting shapes. This attention to detail is what puts Shakuhachi into SurfStitch Boutique status. Shop the range of Shakuhachi at SurfStitch Boutique and keep an eye out for the new collection landing on SurfStitch shores soon!

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Shop the current collection of Shakuhachi at SurfStitch Boutique.

Thongs for Good RRP27.50 www.etiko.com.au

Embroidered Shift Dress | Harlequin Shirt | Rubberised Running Shorts

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Tigerlily for SurfStitch Boutique.

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SurfStitch Boutique has well and truly launched with a fresh and of the moment range from Australian favourites and International must have labels to satisfy even the strongest fashion cravings. A favourite at SurfStitch HQ since the beginnings has been bohemian, classic and free spirited label, Tigerlily. Tigerlily encapsulates what it means to be wild at heart with a penchant for distinctive prints and aesthetically pleasing cuts. You can always spot a Tigerily girl out in the crowd because she has a special glow to her skin and sparkle in her eye.

Although Tigerlily has been a favourite label in the SurfStitch family for some time is has branched out into the SurfStitch Boutique collections because of it’s high quality and innovative pieces that continue to stand out on a level of their own. Plus I just couldn’t resist showing these amazing Tigerlily campaign images featuring some of my favourite pieces from their current collection of tanks, pretty swimwear, bohemian cardigans and loose pants. Featuring a mega babe and shot at my favourite time of day, sunset, this whole combination is a match made in fashion heaven.

Shop SurfStitch Boutique. Shop Tigerlily.

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SurfStitch Boutique Tigerlily Collection

Product

Sunni Knit Tank- Black Sea, Sahak Leather Skirt- Tempranillo, Palacio Pant- Black & Ajrakh Tara Top- Bottle

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Behind-The-Scenes: The Sun Set.

Follow us through the days of Summer.

This is the concept behind our latest Spring/ Summer 2012 Campaign “The Sun Set.” Shot in Sydney with the creative direction of the ever talented Moffitt. Moffitt, the project follows a bunch of sun, surf and sea loving youths as they tackle each day with reckless abandon and live life to it’s full capacity from sunrise to sun set. Take a look behind the scenes and don’t forget to check out the full campaign on SurfStitch!

“Spend Summer with the people who matter.

The people who make you laugh, the people who inspire you, the people you follow and the people who follow you.

Spend Summer with The Sun Set.”

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Road Trippin’ with MinkPink.

To be fun, free and on the road with your number one chum. The whimsical wishing of such adventures are made reality, even from our office desk’s, within MinkPink’s latest Global Campaign for 2012.

Set in our very own backyard, the road from The Gold to The Sunshine Coast is filled with cheeky exploration and a whole lot of great outfits as the two heroines are shot against a backdrop as colourful as the collection itself.

The current trend of wild prints doesn’t appear to be going anywhere and the dark clouds of winter will be replaced with pops of colour so bright it’s lucky the line offers an awesome range of shades! Other offers from the collection are an amazing selection of mini dresses, cropped tee’s and singlets, relaxed pants and adorable shorts. Can’t wait for the first drop! Check out the whole range here.

 

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