In the past few years SurfStitch has launched our European site, been named Online Retailer of the Year and won Best Pure Play Online Retailer and Best Site Optimization and design at the ORIA’s. When we reached another mile stone, welcoming our 400th brand, we decided it was well and truly time to celebrate….And celebrate we did!

At a roof top location in Coolangatta on Saturday night, attendee’s walked into what fittingly felt like a scene out of a Corona commercial. Decorated and put together by the wonderful people at Us And You Events, the theme of the night centered around SurfStitch’s development and growth. Party goers had their pictures taken on Polaroid camera’s that were later added to a large banner, eventually carving out the number ’400,’ growing over time just as the company itself has.

A large paper flower garden was the center piece encouraging photo op’s amoungst the blooms to “See how our garden grows.”

And what would a party to celebrate 400 brands be without involving a couple of the killer labels offered on site? The Zanerobe party crew jumped in their van and headed up from Sydney to work the decks all night, getting a quick rest as our head Men’s buyer Ollie Edwards took over and spun some old school hip hop.

The filling of the ’400′ banner and the phenomenal sunset was all caught on time laps film from a couple of camera’s donated by GoPro, as well as some other rather interesting footage from the rest of the night.

Sailor Jerry’s ensured that all that hard work on the dance floor was rewarded with a refreshing beverage mixed with Jerry’s, ginger beer, bitters and lime and the night went off without a hitch.

400 Brands was an absolute blast and we can’t wait for the 500th!