Mens Trend: Autumn from The Academy Brand

It’s getting cooler so all of our wardrobes have started evolving – from tees to jackets and from shorts to long chinos, it’s time to get ready for chilly mornings and that icy wind.

Be ready with trendy parka jackets, the right pair of pants and classic collared shirts to keep you sophisticated in the colder weather.

Check out some of the latest Autumn/Winter styles from The Academy Brand to hit SurfStitch.






Just a few of our favourite styles + some featured above


 Academy Brand Trooper Jacket – Shiraz | Academy Brand Fenway Parka Jacket – Coffee | Academy Brand Remington Parka Jacket – Navy


Academy Brand Left Field Bomber Jacket – Black | Academy Brand Bronx Sleeveless Hoody – Grey Marle | Academy Brand Waffle Long Jon Track Pant – Washed Black

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76efc67fd63aaafc5bee228e76cb8106There’s no better feeling than slouching around on the weekend or after work in your comfiest outfit. After a long day, have a hot shower and slip into a pair of soft pants and an oversized jumper. The best thing about this look is that if you need to run out last minute it’s acceptable to wear in public as it’s not your trackies and uggs.b82475762ce397c23114a11ce3bba0d273a35dd0db7440936fafd46370730d4d55ec5fd232bb5325eee815469493b1e6

These L’America pants are as comfy as your track pants but are on trend with a drop crotch pant and side pockets. Lounge around the house in a basic tee or throw on a stripe top and your birkenstocks for an early coffee date on a Saturday morning. LA4FP100LIGH-L`AMERICA-4

 L’America Lounge Pants | L’America On Safari Tee

5f1df6fd46ce1b0e6af54ec4ced2f712fce95d7fae2c09b6fd906f71ac93f1bdWhether you’re throwing these on after the gym or to get up for an early surf check these Stussy track pants are what you need all winter long. Wear with a tee when the sun is warm or throw on a hoodie and sunnies for casual cool. ST045604BLK-STUSSY-4

Stussy Logo Track Pant | Spare Basic Zip Hood Fleecefa96d6dca773595dba4db645a388ab1c


Images: Pinterest

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As we receive huge drops of Winter apparel we thought we would share our Men’s Jackets trend inspiration.

Throughout our Winter buying season our buyers have seen a distinct pattern emerging in the Men’s outwear ranges. To keep you on trend we want to call out three particular styles that you will be wearing when the weather starts to get chilly.

DenimsysDenim 1 Denim 2 Denim Tommy TonLook 2

Lee Denim Jacket | Levi’s The Trucker Jacket | Cheap Monday Staple Denim Jacket

BombersBomber 1 Bomber 2 BomberLook 1

Obey Billy Jacket | UNIF Revelation Bomber Jacket | Burton Steadfast Jacket

Parka jacketParka 1 Parka 2 Parka

Images from Street Style Seconds

Look 3

 O’Neill Off Shore Adventure Jacket | Academy Brand Remington Parka Jacket | Academy Brand Penway Parka Jacket

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Zanerobe’s Sureshot pant has undoubtedly paved the way for cuts and styles of mens pants of late, and they’re not stopping there – from the camo trend to regular chino colouring and even to high quality leather, Zanerobe’s Sureshot covers all bases.


With an elastic waist, a drop crotch and elastic ankles, the Sureshot keeps you on trend and in comfort, with the ease of being paired with a collared shirt for more high brow affairs, or with a t-shirt and hi tops for a casual day.


Check out this video from Zanerobe on how to wear your Sureshots, and shop some of our favourites.

Go all out:



Zanerobe Sureshot Elastic Pant – Palm Camo | Zanerobe Sureshot Leather Pant – Leather Black | Zanerobe Sureshot Elastic Pant – Black Bandana

Standard chinos:



Zanerobe Sureshot Elastic Pant – Tan | Zanerobe Sureshot Elastic Pant – Black | Zanerobe Sureshot Elastic Pant – Burgundy

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Ladies and Gents: the Revival of Birks and Docs

We all know that every so often, fashion does a big 360 and repeats itself to some degree. In saying this, it’s generally a style that turns back up on the runways, (high waisted cuts or chino jeans for example) with brands making a huge resurgence being a rarity. Two such brands that have achieved the status of ‘revival’ are Birkenstock and Dr. Martens.

After the early 90s when our mums were rocking their Birkies, we thought they were dead, gone and reserved for people in search of comfort and good ol’ German durability, period. Of course, it seems we were wrong; when Birkenstocks started popping up on reputable fashion blogs and even on the likes of the Olsen twins last year, we realised that they were back with a vengeance.

Doc Martens went through a similar period, not being dead, but becoming reserved for those of the punk persuasion, with their thick leathers and heavy rubber soles. Little did we know, they’d burst back into the mainstream, accompanying Autumn and Winter fashion as a rougher addition to mens and womens footwear collections.

Enjoy some info and shop the revived.






Dr. Martens Mens Classic Hadley 8 Tie Boot – Black | Dr. Martens Mens Oscar Sawyer Desert Boot – Black Greasy | Dr. Martens Mens 1460 8 Eye Nappa Boot – Black


Dr. Martens Mens 1461 3 Eye Shoe – Black | Dr. Martens Mens Sawyer Desert Boot – Black | Dr. Martens Mens Oscar Sawyer Desert Boot – Dark






Birkenstock Womens Arizona Sandal – White | Birkenstock Womens Gizeh Sandal – White | Birkenstock Womens Madrid Sandal – White


Birkenstock Womens Arizona Sandal – Black | Birkenstock Womens Gizeh Sandal – Black | Birkenstock Womens Madrid Sandal – Black


Birkenstock Womens Arizona Sandal – Stone | Birkenstock Womens Gizeh Sandal – Silver | Birkenstock Womens Gizeh Sandal – Mocca

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Items of the Week: Patches

No, we don’t mean your grandmas beautiful patchwork quilt, but clothing with patches on them to give them a bit of extra texture, style and contrast!

Our latest favorite is denim with patched knees! Denim is so versatile, we love these patched jeans to change it up from the latest ripped jeans trend, try something new:






The Lee Mid Licks Jean in Revival Blue (left) are the perfect jeans to get this same look! You can also try the G-Star Raw Custom 5620 Jegging Skinny Jean for a darker denim.

In the men’s department we always enjoy a bit of good patch work to change up the same plane ol`guys shirts. Patchy stand out pockets and fleeces for the winter season.





Billabong Distress Crew Knit – Heather | Rusty Rat Pack Crew Knit | Long Lost Buick Tee – Grey Marle Char

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Mens Trend: Black, White and Grey.

Colours in fashion come and go; unless they’re black, white or grey, in which case they linger in each season in some way or another. With the colder months approaching, we’re seeing a lot more of the blacks, whites and greys coming through on mens streetwear styles. Check out some inspo and shop some styles – from tees to jumpers and even pants and jeans, all in greyscale for your enjoyment.








Neuw Eddie Rebel Denim Jacket – Black | DC Shoes Star Tee – Black Grey | RVCA Stay RVCA Pant – Monument


Quiksilver Belcamp Crew Fleece – Light Grey Heather | VonZipper Pins and Needles Tee – Raven | Billabong Foundation Track Short – Tar


St Goliath Zipthru Hoody – Black | Zanerobe Sinto Tee – White | Zanerobe Gabe Walkshort – Leather Black


Element Alchemist Crew Fleece – Black | Zanerobe Flintlock Tee – Light Grey Marle | Zanerobe Das Buro Tracksuit Pant – Black

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MENS TREND: Bucket Hats

No, this is not a joke: bucket hats have made their return from the 90s, and they’re back with a vengeance. From printed to monochrome, with brands such as Stussy, Grand Scheme and Huf being leaders in the trend, bucket hats are the next big thing to hit mens street style. Check out some inspo and our favourite styles on SurfStitch.




 RVCA Ring Bearer Bucket Hat – Black | Undefeated Combat New Era Bucket Hat – Olive Camo | Grand Scheme Dot Camo Bucket Hat – Jungle


 The latest from Stussy:


 Stussy Game On PU Bucket Hat – Black | Stussy Basic Bucket Hat – White | Stussy Basic Bucket Hat – Tie Dye




 Stussy Basic Bucket Hat – Black | Huf Cadet Fleece Bucket Hat – Black | Stussy Snow Wash Bucket Hat – Black

Imagery from thisfruitblogs & four-pins.

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The classic triple stripe recently joined the SurfStitch site and we couldn’t be happier. From features in high fashion and celebrity style to serious sporting and activewear, Adidas is a classic sports and street wear brand with style to suit everyone. Check out our womens and mens items of the week, both in the classic Adidas monochrome.


For the ladies:


Adidas Honey Stripes Mid Shoe – Black White

Perfect with a tee and skinny jeans, or even with your drop-crotch pants and a muscle singlet, these hi-tops will add some sports luxe to your look. They’re versatile and they’re rignt on trend, which is why they’re our womens item of the week!


For the gents:


Adidas Classic Backpack – Black White

Monochrome with an old school shape and the signature Adidas logo, this backpack is the perfect addition to your wardrobe. Practical and suited to most outfits and adventures, the Adidas Classic Backpack is our mens item of the week!


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MENS TREND: Classic White Tees

The white tee is a classic and timeless trend not likely to go anywhere, anytime soon. Teamed with your ideal pair of jeans or even with beach shorts in the Summer, the white tee is versatile and serves many purposes. Under a shirt, on it’s own and multi-seasonal, the white tee is a must-have piece for every guy’s wardrobe. Check out some inspo we came across and shop some of our favourite crisp white, off white, v-neck and detailed white tees.


Crisp & Clean

Crisp and Clean

Volcom Elle Green FA Tee – White | Assembly Vertigo Tee – Optic White | Polar Skate Co. Treatment of Zawisza Tee – White

Eric Anderson By Weston Wells art directed by Eric Coles

Off White

Off White

Wrangler Arch Tee – Vintage White | Wrangler Mind Test Tee – Vintage White | Assembly Vertigo Tee – Stone



V Neck

Bonds Standard V-Neck Tee – White | AS Colour Tarmac V-Neck Tee – White | Mossimo Mexican Mist V-Neck Tee – White


All in the details


Assembly Florida Pocket Tee – White | Odd Future Awesome Donut Tee – White | Huf Box Logo Fill Memphis Tee – White


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