SurfStitch Winter Campaign.

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Winter has well and truly set in so there couldn’t be a better time to let you have a sneak peak at the SurfStitch Winter ’13 Campaign. This campaign is all about those little moments in life that last a lifetime; grabbing your best friends and going on spontaneous road trips, camping by the beach with moonlit bonfires, breathing in the fresh crisp air of the rainforest and being in the company of the ones that make you laugh until your belly is sore.

Take key from the SurfStitch lookbook this winter and opt for layering pieces where you can throw on jumpers with your boyfriend jeans, knits over dresses, slouchy pants, statement jackets and clothes that are comfy enough to sleep in. The standard winter colours are always on show with stripes, denim and khaki being a main focus, however this winter hails a breakthrough of colour with winter florals, bright burst of neons and contrasting hues coming through.

Although we hail the hot summer weather, winter has it’s own special little quirks like wearing your boyfriends jumper, bike rides to hidden places, enjoying the comfort of your home and appreciating the small moments where time stands still. The SurfStitch Winter Lookbook has arrived and it’s time to make the best out of every moment, be young and carefree and most of all, be a wild spirit at heart.

What’s best is that all the pieces below are available on SurfStitch now so you can shop straight from the lookbook or take a peek below for my favourite picks- enjoy!

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SHOP ITEMS STRAIGHT FROM THE LOOKBOOK

Brighten up winter with printed pants & cosy knits.WINTERLiving Doll Bolt Print Slouch Pant- Bold Print, Billabong Everdeen Jumper- Eclipse, Billabong Lone Star Jumper- Lime Fizz & Tigerlily Neo Floral Pant- Black Sea

Essentials for a weekend away include a camo jacket for night, printed swimsuit for day and easy separates for in between.

WINTER_2All About Eve Camo Anorak- Washed Khaki Camo, Minkpink Be Kind Muscle Tank- Multi, Minkpink Fifty Shades Jumper- Multi & 2 Chillies Jasmine Underwise Bustier- Jasmine

Make the most of the season in slouchy pants, a statement denim vest and staple items like these dark denim jeans.

WINTER_3Stussy Yin Yang Denim Vest- Blue, Stussy Bones Trackpant- Black, Billabong Barnaby Crew- Oatmeal & April 77 Joey Skinny Jean- Pacific rinse

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Shop The Look At SurfStitch.

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Seeing how looks are put together by the people who deal with the clothes on our site all day everyday always interests me. No stylists, no lighting and so many different interpretations and tastes. So this week, I pulled one guy and one girl out of the hall way and in front of my iPhone screen to see the way they have put some of the latest SurfStitch new arrivals together. And what’s better, you can shop the entire look on the site!

MENS:

SurfStitch-Shop-The-Look-Daniel-2 SurfStitch-Shop-The-Look-DanielDan from Content wears the:

ThrillsShred And Burn Tee‘ with the

ZanerobeMunk Trunk Chino‘ and the

NikeMavrk Mid Shoe.

 

WOMENS:

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Tania from buying wears the:

This & ThatScoop Hem Middy Basic Dress’ with the

Just Add SugarGumption Stripe Throw On Top‘ over the top and the

KustomTex Heel Boot‘ and the

House Of Harlow Olbers Paradox Ring

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Mens Trend: The Drop Crotch

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The drop crotch jean and pant is a new and daring trend not for the faint hearted. However, when done right it is a fresh style that gives a street edge to ordinary jeans. For some this look may be a bit too much, but if you style it with a basic tee and sneakers you will have a statement, edgy look. Don’t ever get this look confused with the MC hammer pant, this is definitely not a baggy, loose style circa 1980s. To stop you getting confused between the two don’t go for a loose drop crotch to your knees instead choose a more subtle cut with a tapered leg. 61d4b0e2e11b5d0ce808d61a73f9a802 9577e934667e0907a883b4e484ea67a7

Shop Drop Crotch Pants

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Zanerobe Munk Trunk Chino- Indigo Rinse, Zanerobe Sureshot Elastic Pant- Jade, St Goliath NJ Fleece Pant- Tawny Port & Insight The Rudie Pant- Black Out Blue
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Shop Drop Crotch Jeans

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Levis 508 Slim Taper Jean- Black, Lee Swagger Skins Jean- Dirty Khaki, Levis 508 Tapered Straight Jean- Indigo Rinse & Lee Swagger Skins Jean- Burnt Shadow

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How to style the SurfStitch Drop Crotch Pant

Let the jeans be the focus of your look by keeping the rest of your outfit basic yet still on trend with a white tee, light khaki jacket and leather shoes.

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Von Zipper Pavement Denim Pant- Washed Blue, Long Lost Basic Crew Tee- White, Thrills Army Trench Jacket- Army Green & Vans Sk8 Hi Shoe- Aged Leather Brown

Images credited to Pinterest and their rightful owner.

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Can’t Get Enough of SurfStitch Autumn New Arrivals.

Autumn is well and truly in the air. Autumn is all about the mornings being dark and crisp as the sunrise spills over the ocean creating bursts of pink and purples in the air. You can get out a good book and lay in the midday sun with the waft of warm baked cupcakes floating in the air. Doonas come out at night to snuggle under with a good movie and as the leaves outside turn a deep orange.

It’s also time for Autumn dressing so get out your chunky knits and layer them over your summer staples.Throw it over dresses, with shorts or match this bright Billabong knit with a simple striped tee, Friend of Mine overalls and your trusty converse.

Friend Of Mine Susie Blue Overalls- Levi Blue, Billabong Runaround Tee- Peacoat Stripe, Converse Chuck Taylor All Star Dainty Lo Shoe- White, From St Xavier Femi Bracelet- Orange & Blue

Men’s Autumn dressing calls for the return of your favourite most lived in jeans, easy to wear hoodies and jumpers and a great pair of sneakers. Embrace the animal trend this Autumn with this Thrills cobra faced jumper thrown on with a dark pair of jeans and burgundy sneakers. I can’t get enough of these Oakley woodgrain sunglasses, with a slightly reflective lens and timber finish they’re the perfect addition to any outfit.

Thrills Endless Bummer Crew Feece- Acid Black, Dr Denim Snap Jean- Original Blue RawKustom Friday Hi Shoe- PortOakley Garage Rock Sunglasses- Woodgrain

The key to the seasonal months is to buy pieces that are easily versatile and can mix and match with what you already own. Just buying a few new pieces can update your wardrobe and create multiple outfits. The two jumpers and jeans below can all be mixed and matched together whether you’re after a casual day outfit or something a little more special for that night time occasion.

Thrills Eclipse Crew Fleece- Acid Black, Billabong Straight Fifty Jean- Burgundy,  Globe Mahalo Mark Appleyard Shoe- Black Tan

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Staff Style: New Arrivals Of Autumn- Part Two.

Welcome to the second part of our Staff Style series! This week we are starting to see a few more knits, jumpers and jackets thrown into the mix, which seems directly proportionate to the amount of great knits and jackets coming through our new arrivals on site. Check out what we’re wearing here at SurfStitch this week.

Lisa from Buying looking very pleased with her Camilla & Marc Dominic Bomber. She teams it with a pair of Converse Chuck Taylor All Star Lo Shoe and a Nixon watch.

Dajana from Content wears a Cassette Society tee dress with the Urge Veronica Sandal and a Nixon watch.

Camera shy Eliza, from buying, wears new label STYLESTALKER’s Moon Base Cardi with the Betty Basics Rio Tee Dress and the Converse Chuck Taylor All Star Cheetah High Shoe.

Yolanda, our Tigerlily lovin’ HR girl, wears the Tigerlily Palacio Top.

Sam from buying teams the Brixton Driven Tee with the Levis 508 Tapered Straight Jean. To finish it off he pairs the Converse Chuck Taylor All Star Hi Shoe with the Stance Bradford Merino Socks.

SurfStitch Admin Assistant, Nina, wears the STYLESTALKER Moon Base Sweater with the Neuw Marilyn Skinny Jean and a Nixon watch.

Em from Content wears the Shakuhachi Rubberised Running Shorts while Tam, from Marketing wears the STYLESTALKER Holographic Skirt with the RVCA Skulled Vest.

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MENS TREND: Part of the Crew.

You’ve probably never paid too much mind to necklines, but this is one to take note of. Traditionally sporty in nature, the crew neck is flattering to the shoulders and chest,and is cropping up left, right and centre. Don’t know what a ‘crew neck’ is?

Crew Neck (Noun)

1. A close-fitting, round neckline, esp. on a sweater or T-shirt: “a crew-neck sweater”.

This neckline is not exclusive to preppy sweaters and knits from your gran – we’re seeing it a lot on SurfStitch on everything from tees to raglans to knits and fleece. The days of the V-neck are probably not over, but for now the crew is trending hard and not going anywhere soon! Check out how you can style your crew neck and what our SurfStitch favourites are right now. Become a part of the crew.

Crew Neck Tees

Opt for the plain…

Shop the look:

1. Spare Basic Crew Tee – White. 2. AS Colour Staple Tee – Asphalt Marle. 3. AS Colour Marble Tee – Ocean Marle.

Or for the patterned.

Shop the look:

1. Billabong Zenith Contrast Tee – Indigo Marle. 2. Zanerobe Kaleidoscope Tee – White. 3. Rusty Willow Tee – Burnt Red.

Crew Neck Knits and Fleeces

Shop the look:

1. Element Hillsboro Knit – Ochre. 2. RVCA Cosby LS Crew – Natural. 3. Rusty Skyliner Crew Knit – Coal Marle.

1. Design Against Culture Azcamo Crew Fleece – Navy Camo. 2. Henleys Premium Crew Fleece – Grey Marle. 3. Insight Daydream Crew – Dirty Boot Black.

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Staff Style: The New Arrivals Of Autumn- Part 1.

With our Autumn new arrivals streaming in the door, I thought it was time for another wander around the office to see what our team here at SurfStitch have added to their shopping cart and how they wear it.

What I found was was a mixture of earthy and warm tones, some lovely lace ups and a plenty of pairs of jeans. Check out how the SurfStitch team are rocking their new arrivals this Autumn.

Our Merchandiser, Charlie, wears the RVCA Fifty Four Muscle and the Converse Womens Chuck Taylor All Star Hi Top Shoes.

The Customer Service line up.

David wears the Zanerobe Sureshot Elastic Pant with the Long Lost Basic Crew Tee.

Seon wears the Tallow Alila Shirt with the Converse Womens Chuck Taylor All Star Hi Top Shoes and rounds it off with a pair of Valley Wolves Sunglasses.

Customer Service Manager, Intis, wears the Long Lost Basic Crew Tee with a pair of Levis 508 Slim Taper Jeans and finishes off the look with Komono‘s The Magnus Watch and a pair of Von Zipper Elmore Sunglasses.

Hannah wears the print of the season in these Res Denim skinnys find other leopard print jeans here. Hannah pairs them with the AS Colour Tulip Singlet.

Tim from Buying wears the Res Denim Rail Skinny Jean with the Long Lost Roadster Tee and the Vans Era 59 Shoe.

Kersha, from photography, wear everyone’s favorite new footwear addition, a pair of Jelly Beans! She wears them with the Ziggy Sticks and Bones Jeans and the The Ampal Creative Stay Weird Hat.

Kersha joining Marloe, who wears the Shakuhachi Robo Short Sleeve Dress with the Converse Chuck Taylor Platform Shoe.

Stay tuned for Staff Style Part Two coming next week….

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Great Scott!

Hello gentlemen, this week we’ve taken a turn for the preppier (*note, this may not be a word) introducing you to the latest Menswear label to hit our site Lyle & Scott.

A little more sophisticated then the usual men’s basic wear but a refreshing and refined addition that will have you looking preppy and polished without even having to try. Lyle & Scott have a rich history. Founded in 1874, the vintage British sportswear brand, made from the finest materials, has been a favorite among the golfing elite and English rock and film stars alike. Weird, but you can see how it works.

Gentlemen, this is one for the ladies….

Check out  Lyle & Scott at SurfStitch now!

Shop these items here.

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Back In Black.

SurfStitch brand Lee contracted LA skater, filmaker and photographer Mike Piscitelli to shoot their AW 13 wear. And so, with the help of models Cole Mohr and Cora Keegan the following tale of late night rock and roll and anarchy was created all covered in tattoo’s, glitter, torn fabric and of course, the colour black.

Take a look behind the scenes with the video below and don’t forget to check out the new Lee range available on SurfStitch!

 

WOMENS:
Shop these looks here.

 

MENS:
Shop these items here.

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Outfit Arrangements: Mens Edition.

Last week I showed the girls a range of SurfStitch brands that allowed you to put together an outfit, no matter what your budget. This week, so to be fair, I’ve done an addition just for the guys so you can put together a whole outfit under $80, under $150 and under $300.

Happy shopping!

Shop this outfit here.

Shop this outfit here.

Shop this outfit here.

 

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