Brand Feature: Santa Cruz

Santa Cruz being the oldest continuous skateboarding company in the world, has a massive reputation for creating awesome apparel and even better skateboards. The brand is still making leaps everywhere in the world, it is continuing to bring out more skateboard designs and more apparel designs.

Expanding from skateboards to socks and jumpers to cut offs, Santa Cruz are producing more and more for everyone. Represented by the beach side city, Santa Cruz’s brand depicts an iconic skateboarding style. Yet they have broaden the horizons in which novice, amateur and professional skateboarders, skate. Their cruisers incorporate the old school wide boards, with the retro print and retro styles. Their new school decks are injected with colours and crazy designs that give them an iconic skateboarding name.

See what SurfStitch stock in the Santa Cruz range and get set for the bowl and rails, yew!

tumblr_n6z2dzcCe51rlb4wwo1_500 tumblr_n7uojm8PTP1seb5g6o1_500sc1Santa Cruz Big Dot Crew Fleece – Grey Heather | Santa Cruz Big Dot Tee – Black | Santa Cruz Big Dot Raglan Tee – Whitetumblr_moz21q2J0d1r8puhio1_500 tumblr_n81deeSUVn1rfztr0o1_1280SC2Santa Cruz Primal Dot Acid Tee – Acid Black | Santa Cruz Slime Hand Acid Crew Fleece – Acid Black | Santa Cruz Primal Acid Sleeveless Hoody – Acid Blacktumblr_mr24cbJnCC1suq68go1_1280sc 3Santa CruzDuane Peters LTD 1984 10-825 Skate Deck – Red | Santa Cruz Hutson Cutback Graphite Loaded Slalom Cruiser – Black | Santa CruzStar Wars Yoda Cruiser Skateboards – Green 

Image Sources: Tumblr and others unknown. 


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Nat Young, ‘A bit behind’ in California

A bit behind’, meaning, we guess, that much of this footage shows Nat Young with a swoosh on his beak, though he was one of Hurley’s recent acquisitions. Kid’s on tour this year and, watching this, it ain’t hard to see why. Unofficial prince of Santa Cruz, and mostly The Lane, without a doubt.

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A Weekend with Mr. Kerr

Two days around mid/north Cali? Yes please. While driving back from the O’Neill Coldwater Classic in Santa Cruz last month, Josh Kerr made some stops and logged some clips. Again, this is just B-side. All the premium gear will roll out in Josh’s new film, directed by Matt Kleiner, which is currently in the works.

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Jordy, 3 Surfs in Santa Cruz

Jordy Smith is surfing extremely well right now. On the lay days of the recent O’Neill Coldwater Classic, Santa Cruz, the South-African went searching around the surrounding area for something surfable. These are three surfs he clocked. Since the release of his film, Bending Colours, freesurf footage of Jordy has been coming thick and rich. Which is just excellent.

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Kelly Slater, John John Florence, and Jordy Smith

During one day, September 18th 2012, photog-to-the-stars Steve Sherman captured motion footage of a day in the life of Kelly Slater. Breakfast, singing, hanging with pooch Action and reading the paper, and everything that follows through the day at the Hurley Pro, Lowers. This is a very rare insight into the life of Kelly, and the best thing you’ll watch today.

Here’s a pretty simple play. Jordy Smith and John Florence, freesurfing at The Lane during the O’Neill Coldwater Classic, Santa Cruz. The waves ain’t amazing, but the power, speed and sizzle of these two is infectious. Have at it.

Oh, and you want to hear about the Reef Hawaiian Pro’s Day One?  Over here, thanks.

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O’Neill Cold Water Classic, Santa Cruz – Day Three

Matt Wilkinson, flirting with the tour cut-off.  This finner might keep him on.  Photo ASP / Kirstin.

The remaining heats of round three and round four wrapped at the O’Neill Cold Water Classic, Santa Cruz today. Those who’ve already reserved their spots in the quarters include Taj Burrow, Joel Parkinson, Matt Wilkinson and Jeremy Flores. Kelly Slater continued his rocky run at The Lane, placing third in his round four heat behind Jeremy Flores and Michel Bourez.

With the title race as it is (neck and neck, to be decided at Pipe), Joel Parkinson needs all the luck he can get at the lane to make life easier coming into Hawaii. “That heat was really important,” he said. “I’m dropping a 9th and replacing it with a 5th or better now. Tomorrow’s a new day and there’s still a lot of work to do. It’s great to have the title come down to Pipe. It’s the best thing to be in it for Pipe and it’s good for surfing.”

Taj, straight into the quarters.  Photo by ASP / Kirstin

While Taj isn’t vibing too hard on the wave itself, he’s still enjoying himself. “I’m having fun,” said the West-Australian. “The conditions aren’t great, they’re a little bit slow, but I actually connected quite a few good waves in that heat, so I was pretty lucky. Even on the good ones, they were pretty tricky to ride. I hit a few lumps. I got lots of good turns, but I fell twice on an air. Three man’s pretty tough, but I was happy that I got a couple.”

There’s a good chance the winner will hoist the trophy tomorrow, so don’t miss a click.

Want more photos?  Click here.

Heat 1:
 Taj Burrow (AUS) 15.47, Gabriel Medina (BRA) 15.13, Travis Logie (ZAF) 12.67
Heat 2: Joel Parkinson (AUS) 14.77, Raoni Monteiro (BRA) 11.93, Alejo Muniz (BRA) 7.37
Heat 3: Jeremy Flores (FRA) 15.87, Michel Bourez (PYF) 13.50, Kelly Slater (USA) 13.00
Heat 4: Matt Wilkinson (AUS) 16.60, Adriano de Souza (BRA) 15.20, Damien Hobgood (USA) 10.37

Heat 9:
 Jeremy Flores (FRA) 9.50 def. Yadin Nicol (AUS) 8.66
Heat 10: Matt Wilkinson (AUS) 14.83 def. Owen Wright (AUS) 14.00
Heat 11: Damien Hobgood (USA) 14.26 def. C.J. Hobgood (USA) 12.56
Heat 12: Adriano de Souza (BRA) 16.97 def. Patrick Gudauskas (USA) 15.23

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O’Neill Cold Water Classic, Santa Cruz – Day Two

After beating Dusty Payne, Kelly Slater insured that the Title Race will go to Hawaii.  Photo ASP / Rowland

Today at the O’Neill Cold Water Classic, Santa Cruz, some big names went down. John Florence, Julian Wilson, Jordy Smith and Mick Fanning were among those who couldn’t work out The Lane’s kinks. The day’s highlight, however, was the Dusty Payne and Kelly Slater round three heat, which included many cutaways to a nervous Joel Parkinson, and ended with a very big frontside air from the Dusty which didn’t get the score. If it had gotten the required nine-points, Kelly would’ve been eliminated and, if Joel had then won the event, the title would’ve been his in Santa Cruz. But Kelly ain’t the world’s most famous surfer for nothing and, as he does, the Floridian made it through. So, it’s official. The 2012 ASP world title will be decided at the Pipeline in Hawaii. This event could wrap tomorrow, so don’t miss out.

Jeremy Flores, defeating Kolohe Andino, with an A.I. tribute.  Photo by ASP / Kirstin

More photos?  Click here.

Heat 1: 
Taj Burrow (AUS) 14.83 def. Jadson Andre (BRA) 12.17
Heat 2: Travis Logie (ZAF) 14.67 def. Adrian Buchan (AUS) 11.13
Heat 3: Gabriel Medina (BRA) 16.53 def. Taylor Knox (USA) 14.77
Heat 4: Raoni Monteiro (BRA) 11.10 def. Jordy Smith (ZAF) 10.23
Heat 5: Alejo Muniz (BRA) 13.33 def. Bede Durbidge (AUS) 11.30
Heat 6: Joel Parkinson (AUS) 15.63 def. Nat Young (USA) 12.43
Heat 7: Kelly Slater (USA) 15.84 def. Dusty Payne (HAW) 14.77
Heat 8: Michel Bourez (PYF) 12.40 def. Kai Otton (AUS) 5.27

Heat 1: 
Kelly Slater (USA) 11.20 def. Jason Collins (USA) 9.40
Heat 2: Jadson Andre (BRA) 14.10 def. Mick Fanning (AUS) 14.06
Heat 3: Matt Wilkinson (AUS) 14.50 def. John John Florence (HAW) 8.66
Heat 4: Adriano de Souza (BRA) 13.43 def. Adam Melling (AUS) 11.50
Heat 5: Raoni Monteiro (BRA) 14.44 def. Julian Wilson (AUS) 13.67
Heat 6: Owen Wright (AUS) 10.63 def. Tiago Pires (PRT) 8.27
Heat 7: Damien Hobgood (USA) 15.50 def. Josh Kerr (AUS) 12.94
Heat 8: Jeremy Flores (FRA) 13.47 def. Kolohe Andino (USA) 12.53
Heat 9: Adrian Buchan (AUS) 18.33 def. Kieren Perrow (AUS) 12.60
Heat 10: C.J. Hobgood (USA) 12.17 def. Heitor Alves (BRA) 10.53
Heat 11: Alejo Muniz (BRA) 15.10 def. Miguel Pupo (BRA) 15.06
Heat 12: Bede Durbidge (AUS) 13.40 def. Brett Simpson (USA) 9.07

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Day One of the O’neill Cold Water Classic, Santa Cruz

The first day of O’Neill’s Cold Water Classic, in Santa Cruz, California just ended. Playing a game that included dodging kelp and trickier-than-it-looked wave selection, a whole lot of top seeds were relegated to the second round. Nat Young, trials winner and Lane local, beat Kelly Slater and Kolohe Andino. Yup. “I just wanted to be able to enjoy that heat,” said Nat. “It was a really special heat being able to surf against Kelly Slater. He’s been my idol since I started surfing and having him at my local spot and Kolohe, he’s one of my best friends, so I was just really excited. The waves weren’t really that great in the heat. I just got a couple of 6s and made it. I’m really happy, but I wish we could have had better waves.”

Dusty Payne was another man to take down a big gun in the form of Mick Fanning. “I have such a bad seed for this year and coming up against Mick in my first heat, it’s not easy, so I’m happy to make it through that heat,” said Dusty.

Patty Gudauskas finally tasted some good fortune this year, beating John Florence in round one and skipping straight to round three. “It was definitely tricky because the tide was coming in,” said Mr Gudang. “I surfed out here yesterday in similar conditions. I tried to hug the rock and get the local vibe going and find something with a wall on it. It was a little tricky, but I’m stoked I made it. This win is huge. I think Round two is the battle zone and I think everyone wants to make it out of that one. Guys like John and Adriano are so gnarly that you don’t want to come up against them in Round two. I’m psyched. Hopefully I’ll come up against one of the top dogs in Round 3 and I can shake it up a little.”

Check out all the replays here.

Want photos?  Click here!


Heat 1: Taylor Knox (USA) 12.80, Julian Wilson (AUS) 11.40, Alejo Muniz (BRA) 10.60

Heat 2: Kai Otton (AUS) 13.00, Adriano de Souza (BRA) 9.86, Jadson Andre (BRA) 8.60

Heat 3: Patrick Gudauskas (USA) 13.16, Heitor Alves (BRA) 12.96, John John Florence (HAW) 7.00

Heat 4: Dusty Payne (HAW) 15.30, Mick Fanning (AUS) 14.94, Kieren Perrow (AUS) 12.93

Heat 5: Nat Young (USA) 12.17, Kelly Slater (USA) 10.00, Kolohe Andino (USA) 9.57

Heat 6: Joel Parkinson (AUS) 16.83, Damien Hobgood (USA) 11.40, Jason Collins (USA) 7.00

Heat 7: Taj Burrow (AUS) 14.46, Matt Wilkinson (AUS) 13.67, Brett Simpson (USA) 13.33

Heat 8: Gabriel Medina (BRA) 16.53, Bede Durbidge (AUS) 14.77, Adam Melling (AUS) 6.80

Heat 9: Yadin Nicol (AUS) 16.03, Owen Wright (AUS) 12.50, Miguel Pupo (BRA) 10.33

Heat 10: Michel Bourez (PYF) 14.70, Josh Kerr (AUS) 14.56, Raoni Monteiro (BRA) 11.40

Heat 11: Travis Logie (ZAF) 15.27, Jeremy Flores (FRA) 14.93, C.J. Hobgood (USA) 4.37

Heat 12: Jordy Smith (ZAF) 16.10, Tiago Pires (PRT) 15.67, Adrian Buchan (AUS) 11.93


Heat 1: Kelly Slater (USA) vs. Jason Collins (USA)

Heat 2: Mick Fanning (AUS) vs. Jadson Andre (BRA)

Heat 3: John John Florence (HAW) vs. Matt Wilkinson (AUS)

Heat 4: Adriano de Souza (BRA) vs. Adam Melling (AUS)

Heat 5: Julian Wilson (AUS) vs. Raoni Monteiro (BRA)

Heat 6: Owen Wright (AUS) vs. Tiago Pires (PRT)

Heat 7: Josh Kerr (AUS) vs. Damien Hobgood (USA)

Heat 8: Jeremy Flores (FRA) vs. Kolohe Andino (USA)

Heat 9: Adrian Buchan (AUS) vs. Kieren Perrow (AUS)

Heat 10: C.J. Hobgood (USA) vs. Heitor Alves (BRA)

Heat 11: Miguel Pupo (BRA) vs. Alejo Muniz (BRA)

Heat 12: Bede Durbidge (AUS) vs. Brett Simpson (USA)

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Santa Cruz Street Style

This years’ O’Neill Coldwater Classic is about to kick off, and it got me thinking about Santa Cruz, CA (I sometimes like to daydream about attending these international surf comps – one can only dream), which lead me to musings of Santa Cruz Street Style.

To give you a taste, I turned to the experts – a team of style stalkers from the city itself who run the Slug Style Blog. This talented group of photographers, designers and enthusiasts scour the University of California, Santa Cruz, attending events and meeting weekly to find the hottest in individual street styling. Here’s a few looks from their blogroll and how you can rock ‘em with SurfStitch.

Printed shirt, cord pants and some great shades. Shop the look with SurfStitch.

1. Zanerobe The Bowie Sunglasses – Tort. 2. Urge Mens TJ Shoe – New Rust. 3. Insight Island Hop SS Shirt – Dusted. 4. Insight City Riot Cord Pant – Black Out Blue.

Earth-toned printed maxi skirt and corset crop top. Shop the look with SurfStitch.

1. Minkpink The Warrior Bag – Multi. 2. Living Doll Pin Up Corset – White. 3. Billabong Destiny Skirt – Moonlight.

Vintage printed shirt, green cut off walkshorts, funky socks and white Vans! Shop the look with SurfStitch.

1. Vans Authentic Shoe – True White. 2. Richer Poorer Pundit Sock – Blue. 3. Rhythm Shrooming SS Shirt – Plum. 4. Vanguard Rolla Walkshort – Khaki.

Striped long-sleeved top, navy skirt and canvas slip-on shoes. Shop the look with SurfStitch.

1. Billie Shoes Womens Cruiser Slip On Shoe – Black. 2. Tigerlily Belluno Crew – Malbec. 3. Roxy Carrie Skirt Slate – Slate.

Loud, oversized printed shirt, grey cuffed chinos and DC shoes. Shop the look with SurfStitch.

1. Santa Cruz Opus Starter Snap Back Cap – Orange. 2. DC Shoes Compass Shoe – Battleship Black. 3. Vanguard Halcyon Dreams SS Overshirt. 4. Billabong Maverick Pant – Castor Grey.

Black singlet, leopard shorts and heavy boots. Shop the look with SurfStitch.

1. Billabong Love Bites Shoulder Bag – Black. 2. Dr. Martens Womens 1460 8 Eye Smooth – Black. 3. Happy Daize Follow the Clown Tank – Black. 4. Billabong Lovin Life Short – Cheetah.

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Surf Film. Of Men and Mavericks.


Almost all Hollywood surf movies are not received well by surfers. Why’s this, you may ask? I read an article recently by Abby Aguirre from the NY Times who states that “Part of it has to do with a studio tendency toward surf tropes and clichés (“Cowabunga!” Hang Ten!”). More of it has to do with the nature of the sport itself: it breeds localism.”

“Of Men and Mavericks” is a biopic being released late this year, that tells the tale of Santa Cruz surfing legend, Jay Moriarty as he sets out to ride the Northern California break known as Mavericks. Although the producers of the film went to great lengths to ensure that they got it right – capturing the story and sport – by including some of the most knowledgeable of surfers including Dan Malloy, Greg Long and Grant Washburn, “a filmmaker who wishes to get a surf spot right by its locals has his work cut out for him”.

The film features authentic oversize work wear of the 90s and 173 Santa Cruz Surfboards shaped by Bob Pearson purely for the production.

Photographs by THOMAS CAMPBELL.


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